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Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

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3 predictions for online marketing in 2016

Biznology

It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). All the best keyword strings have already been taken. Well, you know how it is, right?

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Though aimed at corporate marketing types looking to engage an agency, the criteria here apply just as well to search experts who are evaluating potential clients as well as corporate marketing managers evaluating their own internal programs and talent. Too many agencies will do nothing without oversight to drive them." fade a bit."

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