Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertising

3 predictions for online marketing in 2016

Biznology

It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Happy holidays, readers!

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Why Most DSPs Have Failed to Deliver Full-Funnel Content Return on Investment

inPowered

Back when these channels ruled the roost, we marketers focused on impressions and clicks primarily. Online PR/influencer marketing. Looking at various studies (there’s so many I don’t even feel I need to put a list of links in this article) it’s clear that brands and agencies are investing the most in programmatic native advertising versus the other more recent channels. Clicks. Post-click action. Question – do you produce content for ad impressions or clicks?

Why Most DSPs Have Failed to Deliver Full-Funnel Content Return on Investment

inPowered

Back when these channels ruled the roost, we marketers focused on impressions and clicks primarily. Online PR/influencer marketing. Looking at various studies (there’s so many I don’t even feel I need to put a list of links in this article) it’s clear that brands and agencies are investing the most in programmatic native advertising versus the other more recent channels. Clicks. Post-click action. Question – do you produce content for ad impressions or clicks?

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Though aimed at corporate marketing types looking to engage an agency, the criteria here apply just as well to search experts who are evaluating potential clients as well as corporate marketing managers evaluating their own internal programs and talent. Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency.