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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Public datasets Public datasets are those created and shared by organizations, researchers, government agencies and others, and made available to the public for free. Jared Kaplan, co-founder and chief science officer of Anthropic, talks about how LLMs work, trusted AI, and more.

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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

It’s the Census Bureau’s organizational structure for classifying business establishments. These codes provide a uniformity and comparability of data that are collected by either federal, state, and private agencies. First, let’s start with what they mean. Companies in the same industry are assigned the same number or SIC code.

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How Old Is “Too Old” for Research Citations in B2B Content?

Content4Demand

Public agencies as a group — especially at the federal level — are still putting out public data at a snail’s pace. Census happens every 10 years. Bending the Two-Year Rule One of the most common reasons to bend this rule is when using government data. For example, the U.S.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

For example, according to the Census , the U.S. Agency marketers can also join The Agency Exchange. Clothing provider POP Fit comes to mind here: Their mission is based on representation, inclusivity, and body positivity—and their unretouched images of a diverse group of models show it!

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14 Tools & Resources for Conducting Market Research

Hubspot

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. Advertising Marketing Agency Daily'

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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. And while agencies are bound to the rules of bodies such as the PRCA , legislation shouldn't be the only thing stopping false claims getting out into the world. As does Becky Merchant, an account manager at the Stand Agency in London.