Super Bowl commercials and strategies to watch for
Martech
FEBRUARY 6, 2024
And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. I think the agencies got it right this year,” said Frank. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said.
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