Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! Admittedly, most of the buzz surrounding AI and its future implications has been negative. What is Artificial Intelligence Exactly, and How Does It Relate to PR?

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

CUE

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies.

What PR Pros Can Learn from The Huffington Post

Oracle

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media. The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

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20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising , Ryan Holiday. How to Explode Your Startup PR with Growth Hacking. This blog written by the folks at digital marketing agency TopRank Marketing is a must-read for B2B marketers. The agency generates a crazy number of posts, each one useful and insightful. Our Ultimate List of the Best PR Tools for 2017. Your 10 Must-Have Guides to Social Media, PR, and B2B Marketing.

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13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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Top 15 Advertising Agencies on the East Coast USA

Outgrow

Top 15 Advertising Agencies on the East Coast USA. Did you know that the first advertising agency in the United States was in Philadelphia? Palmer set up the first advertising agency in Philadelphia around 1840. Since then, advertising agencies have come a long way.

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start. Just writing the stakeholder list down should cause most Agencies and Advocates pause.). Twitter blurs the line between marketing, PR, web, advertising, training, etc. Existing agency resources contributed little. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Top 15 Advertising Agencies in the Midwest USA

Outgrow

Top 15 Advertising Agencies in the Midwest USA. We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that. The Motion Agency. Struggling to put your brand on the map?

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. One ad agency I work with had a group of credit unions with branches statewide.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Smart companies and agencies are putting this together.

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The Reviews Are In!: A Social Media ProBook Roundup

Oracle

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Here some select quotes and links from contibutors and readers alike: “From guides to how PR people should think about social, to writing for Facebook and organizing your company from the inside out, the ProBook offers sage advice from some of the best in the business…In short, it’s a positively golden resource for any company.” – The Next Web. “I

B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. Are All B2B Marketing Agencies Are Created Equal? Agencies range in size, approach, skill set, and service offerings.

4 Ways an Agency Can Help Your In-House Instagram Advertising Strategy

Brandpoint

Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see. So why would you be ok with an outside agency creating extra content for you? #1.

Marketing Counterpoint: Why PR Does Help Sales

Hubspot

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). For the purpose of this blog post, when I say PR, I am talking about corporate public relations - both B2B and B2C.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

Upgrade your lame agency website into your social media brand HQ

Biznology

This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

The Start-up Buzz. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Guest post by Mathew Jade.

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

Hubspot

There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. T his past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency. But for Beyoncé, it’s a full-blown PR crisis.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

If the scale becomes completely unwieldy there are agencies and tools that can help you with this. The results you receive and track will determine what level of resources will be needed to stay informed of all the buzz around your brand and products. Business Advice Customer Experience Social Media/PR digital governance

The Interview as Sony False Flag Publicity Stunt

Biznology

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. If I recall, Sony Pictures was one of my client back in the day when I worked for a DC-area new media marketing agency. I spent from 2002-2006 doing covert PR and publicity campaigns on behalf of DC-area new media marketing and digital public affairs agencies.

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5 Do’s and Don’ts for Navigating the Evolving COVID-19 Media Landscape

Walker Sands

As a result, communicators and PR pros must make adjustments. Our team of media experts has provided a list of do’s and don’ts for B2B PR professionals to consider in these changing times: Do: Reassess your company announcements and their place in today’s news climate.

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So what is native advertising?

Biznology

I guess we can call it buzz advertising, if you will. Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. ad agency. In the past few years, however, the majority of these apparently consumer generated content are agency-produced and agency-promoted. Agencies really are better at this then we are.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

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Marketing vs. Public Relations

BenchmarkONE

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. .

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. How to Choose a Marketing Agency (Ad Agency). Post on Google Buzz.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Your PR team was aware of most of these as it often had a hand in generating those placements. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Traditional PR + Social Media Monitoring. Post on Google Buzz.

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). He wrote the book on how to run a marketing agency. no, literally, he wrote the book: The Marketing Agency Blueprint. In addition to his substantial marketing know-how, he''s also an avid tweeter of the latest agency, social, and tech news. inbound marketing Social Media marketing agency

How To Pitch to Journalists: Expert Tips From Techcrunch, NYT & More

BuzzSumo

I also well be in a dialogue with any number of PR people at a time discussing their clients, what they’ve got going on, what they’re seeing. A PR pitch is an elevator pitch – make it lean and impactful. No color…just bland, boring PR talk.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

How to Explode Your Startup PR with Growth Hacking. She also co-hosts the weekly podcast, Inside PR. She has written on everything from from PR measurement to effectively using social media and developed and popularized the PESO model of integrated communications (paid, search, earned and owned media). Follow her to get your PR and marketing wings. How to Unite B2B PR and Content Marketing for Powerful Results.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation

Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.