The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman
The Forward Observer
MARCH 22, 2024
Bob was the CEO of two independent agencies and the U.S. operation of an international agency.
agency broadcast 
The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton
The Forward Observer
MARCH 29, 2024
Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast.
Social Marketing 
169
169 Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
For example, our agency runs on a Google Workspace account but the domain is unique to us.) In the context of a purchased list, you could choose to split the list into multiple, smaller broadcasts. This means, in effect, that you won’t know how much of your list is subject to the new rules. Yahoo’s rules are expected to be similar.
Deliverability 162
162 
Is martech the solution to the Hollywood writers’ and actors’ strike?
Martech
AUGUST 31, 2023
’ are raising questions about how do I know my broadcasting ads worked? A: The practical answer is it’s usually different parties and different agencies who are touching these things. So, as you know, we’ve had digital agencies who worked on our brands’ display and banner ads and online video buys for years.
Automate Media Plan Placement Dates with Bionic Tools
Bionic
NOVEMBER 15, 2023
Bionic for Agencies gives you tools to accelerate your workflow. It even handles the Broadcast Calendar. Get Placement Date Tools If you’re already using Bionic for Agencies, all these tools are already available to you. However, placement dates often vary from the overall campaign dates. Enter your new dates.
Media Plans 52
52 
How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage
Brandpoint
FEBRUARY 21, 2023
With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?
Broadcasting 62
62 
Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive
Launch Marketing
AUGUST 23, 2023
Outsourcing the VP of Marketing role to an agency has several advantages: External expertise: Stemming from their collaboration with clients across diverse industries, agency leaders offer a distinct perspective and exposure to various approaches for marketing endeavors, mediums and campaigns.
Marketing AI 116
116 
Comscore and WideOrbit expand linear TV and radio partnership
Martech
MARCH 8, 2022
The aim is to automate buying and selling by offering a way to purchase and measure ad buys on broadcast TV and radio. With the agreement, over 65 agencies, brands and DSPs will have access to the inventory, which can be bought through WideOrbit’s SSP, WO Marketplace. Why are they doing this?
Expose All the Problems with Your TV and Radio Ad Spots
Bionic
DECEMBER 9, 2022
You see these spot counts next to each other in the Spots by Broadcast Week section of your media plan. Bionic also gives you all the other details of your ad spots, including: Broadcast Dates and Times. If you’re already using Bionic for Agencies , you already have this Ad Spot Monitoring Tool. Of course, you can. Day of Week.
LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming
LeadsRX
NOVEMBER 9, 2021
November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.
Cable 93
93 
#48 Broadcast Attribution with Brent Lightfoot from iHeart Media
LeadsRX
FEBRUARY 24, 2022
Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important.
Broadcasting 78
78 
FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again
Biznology
DECEMBER 15, 2020
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency.
B2B Marketing 104
104 
Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person
Circle Studio
MAY 13, 2021
There will likely need to be different measures taken to enhance the virtual experience, such as recording and broadcasting speakers, than what is needed for the in-person experience. Branding the “stage”/in-person environment (which can be selectively broadcasted to the virtual attendees) is a great way to permeate the theme of the event.
New Ad Spots Media Buying Tool
Bionic
JUNE 3, 2021
For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Broadcast Calendar vs. Standard Calendar. Without the right tool, translating between the “standard” (technically, Gregorian) calendar and the broadcast calendar is a chore.
Super Bowl commercials and strategies to watch for
Martech
FEBRUARY 6, 2024
I think the agencies got it right this year,” said Frank. The transition to streaming has opened up new revenue and advertising possibilities for the NFL,” Nuno Andrade, CIO for marketing agency Media Culture, told MarTech. With these ads, brands are offering their audience comfort and stability with established icons. “I
How to plan the digital engagement of your content marketing strategy
Tomorrow People
MARCH 13, 2018
You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Your content marketing agency can take these results and run with them.
Planning 232
232 
The complete history of CTV advertising
illumin
OCTOBER 18, 2023
The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s.
ER Marketing Adds New Faces to the Team
Navigate the Channel
JANUARY 3, 2022
ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Prior to joining the agency, Dom served as a Supplier Relationship Manager at C2FO, a Business Development Manager at Agforce and an Account Executive at Freightquote. Kansas City, MO. – Dom Fells joins the team as an Account Manager.
ER Marketing Adds Two New Faces to the Team
Navigate the Channel
JANUARY 3, 2022
ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Prior to joining the agency, Dom served as a Supplier Relationship Manager at C2FO, a Business Development Manager at Agforce and an Account Executive at Freightquote. Kansas City, MO. – Dom Fells joins the team as an Account Manager.
New Insertion Order Formats Now Available
Bionic
MARCH 26, 2021
Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Broadcast – Spots by Week Insertion Order Format. The “Broadcast – Spots by Week” format is useful for buying broadcast radio and television advertising.
Order 52
52 
Idea Decanter Announces Strategic Partnership with FMG
FMG Suite
MARCH 7, 2024
March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. Garfield is a former broadcast journalist. SAN DIEGO, Calif.,
Podcast Marketing Statistics for Businesses
Spiralytics
JANUARY 31, 2023
Branded content is a paid marketing campaign that can be indiscernible from the channel’s regular broadcast, and the growing number of marketers implementing this technology can allude to its effectiveness. According to Chartable, the podcasting industry also saw an 82% increase in branded content from 2020 to 2021. We can help you out.
Statistics 160
160 
ER Marketing Adds Four New Faces to the Team
Navigate the Channel
JANUARY 26, 2022
. – ER Marketing announced the addition of four new faces to their growing agency-Dom Fells, Maggie Culhane, Zoë Jones and Koty Potts. Prior to joining the agency, Dom served as a Supplier Relationship Manager at C2FO, a Business Development Manager at Agforce and an Account Executive at Freightquote.
Crimes against the content marketing brief: how to write a kick-ass brief for your agency
Tomorrow People
FEBRUARY 6, 2018
Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship. They get superhuman results out of their content agency.
LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions
LeadsRX
APRIL 13, 2021
We are pleased to further assist the publishers, agencies, and brands that Triton works with in measuring the efficacy of their advertising and to see how their podcast advertising ranks among other advertising channels,” said AJ Brown, CEO and co-founder of LeadsRx. “We
Caring for the customer – What I Like About What We Do
LeadsRX
FEBRUARY 21, 2021
Dedicated Support for Agencies. Another thing I like is that LeadsRx has an affinity for its agency partners, and we work hard to support agencies who are working diligently on behalf of their clients to help them supercharge their marketing efforts through impartial multi-touch attribution. That’s all the reward we need.
Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Websites must recognize ‘Opt-Out Preference Signals’ in addition to offering other opt-out mechanisms.
Privacy 76
76 
3 Ways to Build a ‘Riches in Niches’ Agency Business Model
Adobe Experience Cloud Blog
OCTOBER 10, 2018
What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. An expert agency in one field is far more marketable than a jack-of-all-trades agency in no area.
Media Impact Report #22 | Advertising Marketplace Updates
Rain: The Growth Agency
JANUARY 12, 2021
While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. The post Media Impact Report #22 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.
Top 9 immersive marketing events of 2023
Martech
FEBRUARY 3, 2023
National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.
Marketing AI 93
93 
Mercari Registers Increase in Brand Equity from Big Game Ad
Rain: The Growth Agency
FEBRUARY 17, 2021
Rain the Growth Agency produced the “Goodbye, Hello” campaign that the Big Game commercial is a part of. As Mercari’s agency of record, the agency also executed the media buy with CBS. The post Mercari Registers Increase in Brand Equity from Big Game Ad appeared first on Rain the Growth Agency.
Top 10 immersive marketing events of 2023
Martech
FEBRUARY 3, 2023
National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.
Marketing AI 87
87 
Rain the Growth Agency Secures Mercari as Presenting Sponsor of SHAQ Bowl Pre-game Extravaganza
Rain: The Growth Agency
JANUARY 29, 2021
Independent, direct-to-consumer advertising agency Rain the Growth Agency has aligned its client Mercari , the popular online marketplace that connects millions of people across the U.S. Mercari has also committed to airing a spot within the televised broadcast of the Big Game.
7 Digital Trends Defining B2B Social Media Marketing in 2024
sagefrog
FEBRUARY 7, 2024
Social media platforms are not just channels for broadcasting messages but spaces for fostering engagement and creating a sense of belonging. Partnering with a knowledgeable and forward-thinking B2B social media agency can help you achieve this. If you’re unsure where to begin, try these tips.
Marketing AI 67
67 
IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
Martech
MAY 2, 2023
Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Why we care. Audiences are moving to streaming services for traditional TV content like movies and sports.
2021 Year in Review
Bionic
DECEMBER 31, 2021
Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. In June, you a new tool for laying down broadcast media spots in your media plan. “Tres Comas” Media Planning Tool.
ROAS 52
52 
New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World
Vidyard
JUNE 30, 2021
About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. We quickly became one of Canada’s fastest growing digital agencies, and continue to push towards being recognized as one of the premiere disruptive digital agencies in North America.
Telmar appoints Tomorrow People for lead generation, content, paid social media
Tomorrow People
AUGUST 10, 2021
Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. We’re putting the product experience front and centre by building everything around the goal of driving trials. About Tomorrow People.
An Updated Look At the State of Marketing Budgets
B2B Marketing Directions
AUGUST 15, 2021
The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. The respondents to the 2021 survey reported that 26% of the work previously outsourced to external agencies had been moved in-house over the preceding 12 months.
Why Transparency Matters in Social Media Management
Oktopost
MAY 7, 2020
In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful.
Transparency 130
130 
B2B Is Not an Industry: Here’s Why
BOP Design
JANUARY 7, 2022
As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! Because B2B is not targeting a market of billions of people (like Coke or Nike), mass marketing tactics like broadcast network TV advertising, radio spots, etc.
10 Ways Teamlancing Has Changed Branded Video
ClearVoice
AUGUST 27, 2020
Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly. Big agencies go direct for skilled talent. at a social media agency. as a writer. on a production team. in production.
Video Marketing 105
105 
The implications for PR if Twitter goes away
Biznology
MARCH 14, 2017
PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The transition has already begun. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.
PR 163
163 
The Myth of ‘Going Viral’
The Lead Agency
JUNE 7, 2018
Oftentimes, when it seems that a post has gone viral out of nowhere, there are unrecognised but influential ‘dark broadcasters’ within the information cascade, who are responsible for sharing content to many people at once. “We The spread of information is more similar to a broadcast of the Super-Bowl than a fast-moving virus. “The
Let's personalize your content