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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

You’ll need to invest significant time in examining their websites and blogs. Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Auditing content takes a significant amount of work.

Analysis 289
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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. The post How to Build a Technical SEO Dashboard Using Google Data Studio appeared first on B2B Marketing Blog | Webbiquity.

SEO 316
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized. This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts.

SEO 207
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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

PageRank 255
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It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. Doesn’t cost you any more, helps support this blog (thank you!).

Tools 238