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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

Trending Sources

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. And once your client has committed, you as their agency can help boost leads at the event. Agency Email Marketing agency list building

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Snapchat Passes Twitter in Daily Usage. 7) Ahrefs Blog. Canonical Blogging

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Add Twitter cards.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10?

Why Blogging Is More Important Than Ever

Marketing Action

Blogs. There are 500,000 new blog entries posted every day. Millions of companies are finding out why blogging matters now more than ever. As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up.

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? Blogging

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Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog. But blogging is a long-term play.

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

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The 17 Best Social Media Management Tools

Webbiquity

Instagram has more users than Twitter. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Track keywords. Blogging Wizard.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Why SEO Means More Than Keyword Rank.

How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Hubspot

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!)

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

of all marketers love blog posts about marketing statistics. What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Link Building and Mobile SEO in 2017

Webbiquity

So it’s more important than ever to ensure your website ranks highly for relevant keywords. Link building can be a timely and costly process; depending on your market niche and the competitiveness of your keywords, it can take considerable time to see improvement.

Avoid These 5 SEO Faux Pas

Vertical Response

Stop keyword stuffing While it’s still important to include relevant search terms whenever it makes sense, remember that you’re writing for people , not just search engines. Google can penalize sites that have an inappropriately high number of keywords.

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38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Why SEO Means More Than Keyword Rank.

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. On Twitter, we can identify potential buyers based on their tweets and following relations. 1) Start With Social Keyword Research.

34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). V3B Blog ).

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Blog so you can be taken completely out of context

Biznology

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. daily basis online don't know that I am president of a digital agency.

7 Blogging Goals to Skyrocket Your Sales

Writtent

HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. Before you start building blogging goals, it’s crucial to gain a baseline understanding of your blog’s performance by evaluating your metrics closely.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. It needs: Hundreds and thousands of blogs collected over a wide swatch of topics, verticals, demographics, and geographics.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

25 Compelling Reasons to Blog for Business Yesterday

Writtent

Or that consumers believe that blogs are the most useful form of content ? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. Blogging Leads Are More Qualified. Everyone Loves Blogs.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. Blogging Wizard (Monitoring).

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23 Outstanding Social PR Guides

Webbiquity

Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog.

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SEO success for your blog in 10 easy steps

grow - Practical Marketing Solutions

In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. 2) Meta tags, titles, and keywords.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts?

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