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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.

Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock.

Trending Sources

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Twitter only gives me 140 characters!” Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Michele Linn was the first guest blogger.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Blogger.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Fulfill your resolution to blog in 11 steps

Biznology

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blogger.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach.

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Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.

Nobody can blog for you, but maybe they can blog WITH you

grow - Practical Marketing Solutions

When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. Your team – Just because you own the company doesn’t mean you have to do all the blogging.

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Liz also writes the Lead With Intuition blog.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

How PR and Social Media Can Work Together

Webbiquity

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach.

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10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10?

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Why Blogging Is More Important Than Ever

Marketing Action

Blogs. There are 500,000 new blog entries posted every day. Millions of companies are finding out why blogging matters now more than ever. As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up.

Why you shouldn’t bring your social media (completely) in-house

Biznology

I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Having an agency or dedicated expert to facilitate action and follow-through is the best way. Photo credit: edrabbit.

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

In almost every situation, publishing a blog is an excellent strategy. A blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Unfortunately, publishing a blog is much easier than maintaining its growth.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? Blogging

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15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?

5 Things You Can’t Blog Successfully Without

Writtent

Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to $800,000 per month ! In order to achieve success, there are things every blogger must have – things you can’t blog without. What is the purpose of your blog?

Today’s online influencers are wicked tough

Biznology

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

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Link Building and Mobile SEO in 2017

Webbiquity

Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Copy and pasting comments into hundreds of blogs will be picked up by Google as spam, for which you can face a penalty. Follow the agency on Twitter at @PolarisLondon.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

So even though the tangible benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content -- seem clear cut, there's still a lot of progress to be made in making this form of campaign measurable for agencies and marketers. Marketing Agency

7 Ways to Find Epic Blog Writers for Your Site

Writtent

It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. It may seem challenging but in fact it’s quite easy if you try these 7 ways to find great blog writers for your blog.

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If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. It could be a trend for other agencies to follow or it could be a marketing ploy.

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10 Hilarious Blogs That'll Make You Feel Better About Your Job

Hubspot

Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and they all made fun of you in the comments for being a terrible, horrible, no good blogger. Blogging

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