Remove agency best-practice work
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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. Your furnace stops working. Trust takes time to build and only an instant to destroy.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. BuzzGuru continues to evolve.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Another important practice is to add links to authoritative sources.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Keep in mind best practices to ensure your automated marketing campaigns are personable. How Does Automated Marketing Work? The customer maintains a sense of control and agency in the process while you gently guide them to a desired action. Consider the marketing for a real estate agency.