Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

LeadsRX

MARCH 23, 2022

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. It’s a very dry, rational fact-filled read.”. “

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Hubspot

JANUARY 4, 2013

Who wants their favorite show interrupted by a more-than-likely-irrelevant ad, anyway? Have you ever wanted to watch your favorite shows, but they weren't being broadcast right at that very moment? 5) Ad Blockers. These ad blockers have made online advertising less and less effective for marketers. 2) Online Television.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Webbiquity

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. 43% of all online advertising dollars are spent on search ads.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50