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B2B Reads: Gen Z’s Favorite Brands, The Project Economy Is Here, & The Meat Of The Brand

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Regardless of how skilled you may be or how awesome a product or service is, it’s your mindset that will make or break a business. Leadership Kindness.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. RECENTLY in B2B. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the similarities are crystal clear.

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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. .

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When business-to-business marketing is person-to-person, it can change the world.

MLT Creative

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. You see, there's more to Storyville Coffee than selling magic beans, just as there's more to MLT Creative than B2B marketing. Not really. And he was right.

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What’s the hardest part of B2B inbound marketing?

MLT Creative

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. Remember, we were targeting a niche B2B crowd, so generating 209 qualified leads was a huge win !