Paddleboarding and Business :: A Tale of Perseverance
AUGUST 13, 2015
The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back.