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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.