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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Humans of Marketing: Dan Brackett

Conductor

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Dan Brackett: Maybe not as a marketer specifically, but what I’m most proud of that I’ve worked on was running my own business from start to finish. That was a childhood dream of mine.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.