Content Marketing Agency Vs In-House Writers

Marketing Insider Group

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. What a Content Marketing Agency Does. Marketing agencies are specialists in what they do.

Agency 193

Automating Agency Retainer Payments

ActiveDEMAND

Many marketing agencies offer retainers for their clients to perform consistent work on their accounts. Most agencies offer month to month retainers. ActiveDEMAND has now made it easier for agencies to automatically charge clients recurring fees using the platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Little-Known Truths About Content Marketing Agencies

Marketing Insider Group

Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies can help build a successful strategy for this.

Agency 172

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. The post Why Content Marketing Agencies Thrive During Downturns appeared first on Marketing Insider Group. We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell.

Agency 183

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue.

Agency 189

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are. What Really Matters in Choosing an SEO Agency?

Agency 198

What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition.

Agency 190

Agency Acceleration Advice from David C. Baker

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We simply could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

Financial benchmarks for B2B marketing agencies

Savanta

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The average agency turnover is £4.08 These can be used to see where your agency sits relative to the rest of the agency population. 1st 25% of agencies) turnover up to £1.3

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […]. The post How to Build a Successful Agency-Client Relationship appeared first on Marketing Insider Group.

Agency Acceleration Advice from The Future of Agencies with Seth Godin

Sharpspring

The SharpSpring Agency Acceleration Series features a curated lineup of some of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series.

Agency Acceleration Advice from “Grow and Scale Your Agency” with Jason Swenk

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together for this awesome agency-focused series.

Really B2B make top 10 in the UK Agencies Benchmarking Report

Really B2B

Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10 th in the top marcomms agencies, alongside 94 other UK agencies. B2B marketing B2B Marketing Agency b2b marketing industry UK agencies

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. The post 4 Simple but Strong Ways Agencies Boost Brand Trust appeared first on Marketing Insider Group. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […].

Trust 187

Agency Acceleration Advice from Tom Martin

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

10 Best B2B Marketing Agencies in Boston

Visitor Queue

That is why picking a marketing agency that shares your values and specializes in your industry is essential. Agencies that understand […]. The post 10 Best B2B Marketing Agencies in Boston appeared first on Blog Visitor Queue. B2B Marketing Marketing Agency Marketing AgenciesIt is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service.

Agency Acceleration Advice from Drew McLellan

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

Are Agencies the Future of Marketing Automation?

The Point

I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems ( bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf.

Agency 185

Agency Acceleration Advice from Shama Hyder

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

How to Choose the Best Digital Marketing Agency

Marketing Insider Group

This is where a digital marketing agency steps in. Instead of running your team thin, you can hire an agency to stay on top of trends and drive real business results. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

Agency 197

Agencies Have a Morale Problem

Contently

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot of a British ad trade magazine, morale in the agency world has sunk to dramatic new lows. B2B Media agencies data studies

Agency 118

Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

The Risk of Bad Security to Marketing Agencies. Keeping customer, employee, and agency data secure is more challenging than ever before. Marketing agencies are under attack as well so we need to focus on nailing the basics of security and beyond.

How Content Agencies Are Marketing Themselves

Marketing Insider Group

Do content marketing agencies follow their own advice when promoting their own companies? The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group. Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them something you have done yourself. That’s why we were excited […].

Agency 139

When to Fire Your SEO Agency

seo.co

When to Fire Your SEO Agency. + Finding a New SEO Agency. That’s why most businesses that practice SEO turn to the help of an SEO agency to manage some (or all) elements of their campaign. Is it worth firing your SEO agency and starting over with someone else?

Agency Acceleration Advice from Rand Fishkin

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

7 Signs Your Manufacturing Company Should Hire a Marketing Agency

SmartBug Media

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts.

Agency Acceleration Advice from Chris Brogan

Sharpspring

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Agency Exper

Stop Asking Your Marketing Agency for Client References

The Point

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see. Here’s what I’d want to know if I was hiring an agency: -How do you market your company? So ask your agency: how do they market their own services?

Agency 164

Six stats to guide agencies through their 2021 service offerings

Sprout Social

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . 93% of agencies count on referrals to drive new business.

Stats 89

HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

There are a lot of decisions that you have to make when you’re running a marketing agency. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. Which One is Right for Your Agency? Agencies

4 Guidelines for Selecting a Digital Marketing Agency

QuanticMind

Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency. That’s why we think selecting the right digital marketing agency is so important. Wait a second, this one seems pretty simple and isn’t actually about the agency.

The State of Agencies 2020

BenchmarkONE

From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. Nobody ever said that running a marketing agency is easy.

Why RFPs Are The Worst Way To Find And Choose Your Next Digital Marketing Agency

Square 2 Marketing

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

RFP 67