Exo B2B

AUGUST 24, 2017

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. They can be informative, educational, in the form of a workshop, or simply theoretical. Most of us have been leveraging these for a while now! Have you ever thought of using webinars in your B2B marketing strategy?

Webinar Metrics 40

Webinar Metrics Marketing & Strategy B2B Adwords 40

QuanticMind

MAY 31, 2018

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. Identify low competition keywords to expand your SEO.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. Identify low competition keywords to expand your SEO.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Moz

MAY 1, 2019

This initiative enabled our community to learn faster through structured, interactive workshops. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. That number made me really proud).

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Eric Mower + Associates

DECEMBER 19, 2018

Then, use a keyword tool — Google AdWords Keyword Planner and Wordtracker are two — to see how competitive they are. Take the work you’ve done in step four to make a list of the keywords you think people would use on search engines to find your content.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Biznology

OCTOBER 18, 2013

Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Interested in learning more? Interested in learning more?

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Content Standard

JULY 13, 2015

Editorial can also poll their pool of contributors for topic pitches that can be workshopped in the brainstorm. Search discovery tools like Google AdWords Keyword Planner and Google Trends help content marketing teams stay on top of the information that specific audiences seek on a regular basis. Select Your Tools.

Work Management 40

Work Management Generation Ad Building Marketing Management 40

seo.co

NOVEMBER 16, 2020

You can offer courses on concepts and ideas (like politics or philosophy), courses on practical skills (like roasting coffee), or even hands-on workshops (like walking students through the step-by-step process of building their own website). Online courses can take on any number of shapes and sizes. The options are endless.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

LeadSquared

FEBRUARY 23, 2016

Go to start-up meets, workshops, networking events, co-working spaces, etc. What are the good tools for retargeting other than AdWords and Facebook? Besides, in Adwords itself, Google has now rolled out identity-based advertising, so you can use that as well. You’ll have to do a lot of things simultaneously.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Hubspot

JANUARY 1, 2014

Instead of creating a 20-page ebook on the step-by-step process to creating an AdWords campaign, make a short webinar tutorial in which you can clearly show each step and explain their importance. Viewers can follow along and create their own AdWords campaigns during the webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Unbounce

JUNE 23, 2021

WordStream recommends using Google AdWords Auction Insights to see which keywords your competition uses. Google AdWords (now called Google Ads) has three keyword match settings , as covered in a previous Unbounce PPC guide : Broad match: This default matching option targets ads at your exact keyword and any phrases related to it.

Paid Content 135

Paid Content PPC Cost Per Click Keywords 135

Unbounce

MAY 12, 2020

Expert tip from Andrew Miller, Co-Founder of Workshop Digital : “Ad relevance is extremely important but don’t underestimate visitors’ experience on landing pages. If you’re keen to take your geographic strategy a step further, WordStream’s Erin Bell has written a comprehensive guide to Google AdWords geotargeting.

Cost Per Click 145

Cost Per Click Ads Google Lead Scoring 145

Convince & Convert

AUGUST 3, 2015

The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Most Shared Article in 2015: The Complete AdWords Audit Part 12: Google Shopping Campaigns (168 Shares). Inside Adwords. Google AdWords is a very dynamic field.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

Biznology

JUNE 21, 2016

Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. Whatever the branding version of workshopping is, you should start there.

Demand 145

Demand Media Blogger Public Relations 145

ClearVoice

FEBRUARY 28, 2019

Short-form classes and workshops are like a tasting portion of all that’s buzzy, interesting and potentially lucrative in tech — if you discover something you love, you’ll have to enroll in a longer course. Google Adwords. Sample courses. Digital marketing, HTML and data analysis classes are all available online and self-paced.

Course 85

Course CMS Development Sample Enterprise Management 85

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Biznology

JUNE 24, 2013

AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. If you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing, check out our Biznology Jumpstart Workshop, On-site Search Marketing Training.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

chiefmartech

JULY 30, 2019

We’re going to rectify this at the upcoming MarTech conference, where Jessica will deliver both a breakout session, An SEO Framework for Marketing Operations & Technology Leadership , and an optional half-day workshop, Optimizing SEO Operations for Marketing Leaders. SEO as a practice has been around for more than two decades.

SEO 83

SEO Lead Ranking Enterprise Management Paid Search Agency 83

LeadSquared

NOVEMBER 11, 2013

Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords. With Google AdWords, however, you can save keyword data for as long you like. Use AdWord Research Tools . Run ads, get Google Keyword Data. Do not rely only on Keyword Searches for your Content . Go to other Search Engines.

Keywords 52

Keywords Search Marketing Google Adwords 52

Single Grain

JUNE 28, 2019

This resulted in a 24% uplift in revenue: Dive Deeper: 6 Ways Google AdWords Can Boost Your SEO Results. They changed a landing page using Optimize to show the collection of audiobooks they had on offer, and targeted Google Ad click traffic to drive customers from Germany towards the URL.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Hubspot

JULY 10, 2018

Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. The general consensus for Adwords conversion rate is 2.70%, and Display conversion is averaged at 0.89%. Trade media display ads. Social media advertising. Affiliate marketing.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95