8 Best Practices for Using Google AdWords
MARCH 7, 2016
Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. Get marketing tips delivered weekly with the VR Buzz. ©
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?
Align AdWords Campaigns With TV & Video
DECEMBER 8, 2015
If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Group Two: Tips. Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. .
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.
Benefits of Linking AdWords and Analytics
FEBRUARY 23, 2015
AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Most likely, businesses that are running AdWords campaigns already have an Analytics account and have linked the two.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. They’ve got tips and best practices to get you started on the right track. You can also grab our Small Business Guide to Google Adwords here.
How Labels works in Google Adwords; benefits of the new feature
APRIL 29, 2012
For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the How-To label: Tips, techniques, skills, tools.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.
Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
MARCH 25, 2014
Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). Are you using Google Adwords, Facebook ads or both?
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.
6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
Follow these tips and best practices the create the ideal landing page for your business. No tips or advice should be followed blindly, as what works for one business doesn’t always work for others. These are 6 tips and best practices to consider when building your landing page.
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.”
28 Super Easy Tips on How to Promote Your Content
grow - Practical Marketing Solutions
DECEMBER 23, 2015
Here are 28 tips on how to promote your content online. We give subscriber-only gifts, such as templates, workflows, tips and other hacks, to our list that are an added bonus for the blog post’s theme. Google AdWords. Here are 28 tips on how to promote your content online.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists. PPC Tip #2 – Focus On Quality Score. PPC Tip #4 – Optimize Bids.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Google Adwords allows you to target and segment your target audience in multiple ways including, Geographical, Day, and Device Targeting.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. As the old b-school maxim goes, “you can’t manage what you can’t measure.”
5 Search Engine Marketing Tips to Compete with the Big Guys
JANUARY 23, 2014
We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. An important aspect, and one of the most crucial tips, for being competitive with these brands is to be strategic about which keywords you go after.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.
7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
Tip: always limit response; it caps your expense and drives urgency.). Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.”
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.
5 Tips for Targeting Students Through Google Ads
DECEMBER 7, 2015
Below are tips on gaining the attention of these prospective students. The post 5 Tips for Targeting Students Through Google Ads appeared first on Fathom. Blog Feed Higher Education AdWords Google higher education internet marketing Marketing
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs. AdWords Only Tactic.
10 secrets to research the best SEO keywords
MAY 16, 2016
Besides the basic keyword rules , here are more tips for your SEO: 1. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you.
Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google Plus Tips, Tactics and How-To Guides. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents. Google Plus Tips & Best Practices by webbROI.
Top 10 Marketing Blog Posts of 2013 (So Far)
AUGUST 28, 2013
Since January, we’ve produced almost 200 posts chock full of helpful marketing tips, tactics, how-tos, industry news, secrets, insider knowledge, plus a chuckle or two. 5 Google AdWords Tips for a Small Budget. You can create an Adwords account with as little as $5.