ViewPoint

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].

8 Best Practices for Using Google AdWords

Salesfusion

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

Trending Sources

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?

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8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

How to Build the Best Google AdWords Campaign

Hubspot

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. We’ll start with the basics and then throw in some pro tips for good measure. Get an AdWords Account.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Group Two: Tips. Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. .

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.

How Labels works in Google Adwords; benefits of the new feature

NuSpark

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the How-To label: Tips, techniques, skills, tools.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

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Benefits of Linking AdWords and Analytics

KEO Marketing

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Most likely, businesses that are running AdWords campaigns already have an Analytics account and have linked the two.

Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.

Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

While the extra space and additional messaging offered by sitelinks are a must-have for any ad, it is important to keep these tips in mind when implementing them: Make sure sitelinks align with goals : When choosing the pages to advertise in the sitelink, it is important that every page aligns with your ad’s goal. B2B Online Marketing Blog Search Engine Advertising AdWords paid advertising

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.”

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists. PPC Tip #2 – Focus On Quality Score. PPC Tip #4 – Optimize Bids.

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. As the old b-school maxim goes, “you can’t manage what you can’t measure.”

Expand your Offer Strategy to Increase SEM Performance

The Point

B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

5 Tips for Targeting Students Through Google Ads

Fathom

Below are tips on gaining the attention of these prospective students. The post 5 Tips for Targeting Students Through Google Ads appeared first on Fathom. Blog Feed Higher Education AdWords Google higher education internet marketing Marketing

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Tip: always limit response; it caps your expense and drives urgency.). Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).

The Complete Display Ads Overview For B2B Marketers

bizible

At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs. AdWords Only Tactic.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google Plus Tips, Tactics and How-To Guides. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents. Google Plus Tips & Best Practices by webbROI.

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10 secrets to research the best SEO keywords

Biznology

Besides the basic keyword rules , here are more tips for your SEO: 1. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you.

5 Tips For Marketing Leaders To Bridge Organizational Silos

Modern Marketing

Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media.

Tips, Tricks, and Secrets to Create Great Landing Pages

Modern B2B Marketing

Here are a few tips to help you win: Use the word “you” to speak directly to the reader. If your source is a Google AdWords ad with the headline “Make email marketing easier,” then the headline of your landing page should read “Make email marketing easier.”

Social Media is Like Riding a Bike

Biznology

And, when you inevitably lose balance, tip over, or fall, there’s a lot less chance that there will be an injury — and that you’ll want to get back on that iron horse.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

19 Tips for Better Email Open and Clickthrough Rates. Check out the FTC's website for extensive advice on this subject, and read this blog post for more tips on improving email deliverability. Read this blog post for more tips on writing clickable, delightful subject lines.

5 Tips For Marketing Leaders To Bridge Organizational Silos

Modern Marketing

Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more.

Better Manage Your Metrics

Navigate the Channel

For the sake of this article, let’s first describe major factors that go into Cost-Per-Click and then we’ll provide a few tips on how to improve it. It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Historical AdWords performance.