4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking).

Trending Sources

How Labels works in Google Adwords; benefits of the new feature

NuSpark

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy?

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. That is, I wanted them to set up copy and images to assemble the email message within my email service provider account, using a pre-defined template.

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Marketing With Excel: 6 Ways it Can Make Your Life Easier

Hubspot

2) Use It as an SEO Template. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier. 3) Use It to Keep Track of AdWords Campaigns. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. This tool will help when considering how to add structured-data markup to web pages based on your existing templates.

How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Rather than creating emails from scratch, you can focus on developing user-friendly, modular templates that can be edited by typical marketing end-users.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. Again like AdWords, the system would automatically optimize the programs based on results.

An Introductory Guide to Mobile for B2B Marketers

Act-On

We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient.

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9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc.,

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. To help you better align your marketing efforts with SMART goals, check out this free goal setting template.

You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. Are there templates? ");}); You Need to Remove ‘Contact Us’ from Your Page.

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

Analytics has three options for setting up goals: Goal templates: These templates are organized by categories (revenue, acquisition, inquiry, and engagement). If your account is associated with a specific industry in Google, you will also see templates for specific industries.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

We give subscriber-only gifts, such as templates, workflows, tips and other hacks, to our list that are an added bonus for the blog post’s theme. Google AdWords. We give subscriber-only gifts, such as templates, workflows, tips and other hacks, to our list that are an.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

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How to Use SWOT Analyses for Smarter Content Strategies

Hubspot

You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. It''s the most wonderful time of the year for content marketers.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Key SaaS Metrics for Accelerating Growth

Captora

Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Here is a useful top-of-funnel (demand generation) reporting template that will clarify which investments are the most valuable.

Rethink Marketing Automation – for the CASL-Compliant Marketer

Act-On

Additionally, you can create approved templates and distribute them in your media library for other marketing and sales departments to use. Create email templates so your salespeople can have approved, on-brand messaging to send to leads.

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Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). Click here to download 50 free CTA button templates to get you started. Invest in responsive email templates.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. This year I've been talking a lot about Nurturing.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Feel free to download our content marketing template book ; templates we use to prepare and optimize our clients’ content and demand generation efforts. . In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. Last week’s post looked at newer marketing automation systems that focused on small businesses.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights.

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What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Create approved templates, then distribute them in your media library for other marketing and sales departments to use. Run AdWords programs targeted at look-alike traffic. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Unbounce provides ample landing page templates that can be customized for lead generation. I am not much of a coder, so if we need to design emails and landing pages, Get Response offers a multitude of email and landing page templates that fit the bill for me.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

There are a bunch of templates to choose from too.” Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking.

The 29 Best Web Analytics Tools

Webbiquity

Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords.

How Much Time Do Marketers Spend on Routine Tasks? [New Data]

Hubspot

Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance. "Am I spending too much time on this?".

A Practical Guide to Planning a Successful Inbound Marketing Campaign

Hubspot

Jumpstart: SMART goal-setting template. Jumpstart: A collection of templates from HubSpot to help you create your offers. Jumpstart: Social media publishing schedule template. Jumpstart: Template for managing your AdWords campaign.

What Is Digital Marketing?

Hubspot

One of the most common types of PPC is Google AdWords. You should start by creating buyer personas (use these free templates , or try makemypersona.com ) to identify what your audience’s goals and challenges are in relation to your business.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

Marketing teams can make it easy for sales, customer success, and support teams to ask for referrals by drafting templates they can use. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day.

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