Seven Common AdWords Mistakes to Avoid


That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

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Tips To Prevent AdWords Spend Wastage

Altitude Branding

Where SEO struggles to get you there, Google AdWords can serve quick and effective results. However, the major concern is that burning money on AdWords is equally easy. Choosing what not to target is another smart way to curb costs and curtail wastage on your AdWords spend.

3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

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8 Actionable Tips to Optimize Your AdWords Performance Today


The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

Health Systems’ New Best Friend: Google AdWords Review Extensions


Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. This means, you get to take up extra space in the search engine results page (SERPS) and your ad stands out compared to your competition. Healthcare AdWords review ad extensions

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page.


How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page.


How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section. The beauty with running a branded PPC campaign is that not only are you almost guaranteed a top spot of the paid section of the SERP, but you also have more control on where those ads drive to. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leads

A Simple Guide for Setting Up Your First Google AdWords Campaign


If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

Sitelink Suggestions in adVantage


SERP real estate – Adding sitelinks to your advertiser’s search ads, allows their business to capture more space on the search results page (SERPs). What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be. Your AdWords campaigns may not immediately deliver optimal results. AdWords Attribution Models. Setting Up Your Adwords Account.

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What are Structured Snippets and When Should I Use Them?


Structured Snippets provide several benefits to campaigns that use them: Screen Dominance – Structured Snippets increase the amount of space your advertiser’s ad occupies on the SERPs. What are Structured Snippets ? .

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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3 Ways Google Can Have More Credible Search Rankings


” Of course, there is a business objective for featured snippets and their prominent placement at the top of search engine results pages (SERPs). ” arises, a designated section on a SERP could unpack related questions in natural language. “Did the Holocaust happen?”

Quick Wins: Choosing Your Keywords

Ledger Bennett

Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Marketing Strategy Marketing Technology Measurable Results AdWords

4 Ways Schools Can Leverage Paid Search Ad Extensions


It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing


If those benefits aren’t enough to convince you to try out responsive search ads, just remember that they’re allowed more real estate in SERPs than any other ad-type. Google Ads / AdWords Automation Campaign Management Digital Marketing Keywords Machine Learning Optimization

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. AdWords Extensions.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords.

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The Ultimate Guide to SEM (Search Engine Marketing)


While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

As illustrated in Stone Temple’s most recent update, Google’s Rich Answers have almost doubled in SERPs since 2015. Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. The most expensive keywords in AdWords.

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26 Awesome Search Engine Marketing Guides


7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. I Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? While we covered Mediative’s Google SERP study late last year, they revealed more information in their latest SMX presentation.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Average position: Where your ads appeared on the search engine results page (SERP.)

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Google Analytics adds page-load speedometer

EMagine B2B Blog

We sounded the alarm over a year ago about Google’s inclusion of website page-load speed as a (so far) fairly minor factor in its SERP ranking calculations. And recently we learn that it’s also being used to help determine Adwords page quality, which of course directly impacts your costs. So it’s time we all realize [.]. B2B Web Strategy


The dashboard has finally been perfected


Google AdWords. Google AdWords (MCC). SERPs.

4 Ideas to Generate Blog Topics

Writing on the Web

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ?

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” AdWords Wrapper. AdWords Editor.

How Google’s 2015 Changes Impact 2016 Search Marketing Strategies

KEO Marketing

Last spring, the company announced that content from mobile-friendly sites would occupy a higher position on the search engine results pages (SERPs). Besides helping your audience view and download your content, having a mobile-responsive website is critical for appearing in the SERPs.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns.

May Brings New Products and Updates from Google

EMagine B2B Blog

It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. AdWords #StepInsideAdwords Livestream and New Product Rollout.

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