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The Top B2B Website Marketing Metrics

Hinge Marketing

When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. Additional Resources.

From Scratch: Four (Free) List Building Strategies


Let’s explore the four time-centric strategies based on your current budget and staff resources. In its 2013 Email Marketing Benchmark Report , MarketingSherpa notes that 77% of marketers called website registration effective in building quality lists.

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Rethink Marketing Automation – for the CASL-Compliant Marketer


Attract potential customers – You can schedule social promotions of your pages, content, and forms using marketing automation, run AdWords programs targeted at look-alike traffic, and add website visitor alerts so your sales team knows when a prospect is on your site.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. If you have your own website, there are several ways you can determine your audience’s demographics.

When and Why to Use Landing Pages

Modern B2B Marketing

A landing page isn’t just a “section of a website accessed by clicking a hyperlink on another web page,” and it’s most certainly not a home page. It delivers their resource clearly, without making them hunt for it.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

The first should be a keyword tool like AdWords or Wordtracker. Google’s also now putting emphasis on resources and community interaction. Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social.