Biznology

OCTOBER 17, 2017

These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. Free information.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

NOVEMBER 4, 2014

Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Like this post?

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 1, 2010

Main keynote speaker, Sam Feldman of Google's National Agency Team for Adwords, was a great choice. Here are some overall observations from the event and the larger implications in the local marketing scene. Everyone knows Google. The lure of the Google name works as a draw and he was a very good presenter.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

OCTOBER 7, 2011

Now, I have not researched this almost at all (mainly because I don’t have the time or the desire), but I am not interested in other providers for these services. One of the main reasons that I could care less is that at this point in my life I am not harboring any online skeletons. If it wasn’t Google. : Is it completely fair?

Google 80

Google Adsense Adwords Loyalty 80

Biznology

SEPTEMBER 17, 2013

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. You need to do your own market research, your own polling.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

OCTOBER 8, 2013

All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. You’ll find out how to maximize your time and efforts on search marketing in 2018.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

SEPTEMBER 7, 2015

The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. Research helps make decisions like whether target keywords should be “golf apparel,” “golf clothing,” “golf clothes,” or “golf sportswear.”

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

DECEMBER 15, 2015

For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MARCH 29, 2011

Image by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. But paid search just sits there, humming along, minding its own business.

Paid Search Agency 80

Paid Search Agency Optimization PPC Class 80

Biznology

JULY 1, 2014

This isn’t about a social network in the same way that research on mice isn’t about the mazes. The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

JUNE 14, 2016

InkyBee — Such a powerful research tool. I have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team. US-only, pro-military only, and all that sort of thing?

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80