The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.

Trending Sources

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

CPL 50

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Consider just one category of searches: students conducting research projects. Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? AdWords Guides, Tips & Tactics.

SEM 63

Optimize Your Keyword Research and Rankings with SEMRush

Act-On

Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

PPC 52

How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries.

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. The Good: Adds more functionality to keyword and traffic research. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

In fact, there are a number of ways to research keywords such as: As stated, speaking with clients and customers. Google’s keyword research tool. Other third party keyword research tools. Industry research and news websites. Research. Research.

Click 88

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

How Labels works in Google Adwords; benefits of the new feature

NuSpark

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

AdWords Now Includes Google My Business Ratings

KEO Marketing

Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. A new change will make Google My Business review and ratings much more important and potentially valuable.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.

SEM 94

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.

Stats 77

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. Although both are included in AdWords, they have completely different implications and uses for marketers.

CPA 36

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

CPL 7

How to reach your customers at work or at home

Biznology

To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

Work 85

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. Adwords.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. 2) Do your keyword research.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

” — The Big Trends in B2B Marketing , Circle Research. “In 2018, marketers will be forced to conduct research that identifies top influencers among their target audiences, and they’ll need to make sure money is allocated to fund these influencer campaigns.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.

Influencer marketing tools of the trade

Biznology

InkyBee — Such a powerful research tool. I have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team.

Trade 78

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. An example- if I sell hardwood floors in Brooklyn NY and want to target Manhattan, I won’t show in Google Places for Manhattan, but my ad can show there, and now I can showcase a local phone number for prospects looking to call vendors for research.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.

CTR 21

Google AdWords Express: The Pros and Cons

Hubspot

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? Within AdWords Express, Google does all of those things for you automatically.and more.

PPC 13

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries.

The Complete Display Ads Overview For B2B Marketers

bizible

Then there is the in-marketing group, which are people who are ready to buy and are actively researching. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords.

Expand your Offer Strategy to Increase SEM Performance

The Point

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. We know that they’re probably in the later stages of their research process, have identified the type of solution they need to buy, and in all likelihood are evaluating vendors.

SEM 37

Knock out your Competitors By Managing your AdWords Campaigns like a Pro

EMagine B2B Blog

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. This post assumes you have already done your keyword research, written your ads, and created your landing pages. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. You can research new keywords that might have a less expensive CPC than your active ones. negative keyword research.

Better Manage Your Metrics

Navigate the Channel

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market.

The “Name that Tune” Approach to PPC Campaigns

Fathom

Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise. Contestants would compete to see who could name the title of a song by hearing as few notes as possible. Sometimes these contestants could do so with only 2 or 3 notes.

PPC 23