• MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Adwords, Research] How to Generate Leads with Webinars
    As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Tools like Canva make it easy, so there’s no excuse to use boring webinar slides anymore: According to the Social Science Research Network, 65% of people are visual learners. Target long-tail keywords using AdWords to keep your cost-per-click low.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Adwords, Research] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Baidu PPC Versus Google AdWords: 8 Key Differences. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Adwords, Research] Our Favorite Articles & Blog Posts of 2017
    The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Valuable research for content marketers about the state of the industry. Stone Temple is one of the top authorities when it comes to deep, insightful SEO research explained in a thoughtful way.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Adwords, Research] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    ” — The Big Trends in B2B Marketing , Circle Research. “In 2018, marketers will be forced to conduct research that identifies top influencers among their target audiences, and they’ll need to make sure money is allocated to fund these influencer campaigns. Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 7, 2017
    [Adwords, Research] For AdWords In ABM, Add the Right AI
    If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Adwords, Research] B2B Marketing Trends for 2018
    AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. Data and research support the above trends but remember B2B marketing trends are not everything. You should do your own customer and market research to decide on your B2B digital marketing strategy for 2018. As the New Year quickly approaches, most marketers are turning their attention to 2018.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Adwords, Research] 54 Content Marketing Stats to Guide Your 2018 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . 78% of B2B buyers use case studies when researching purchases - DemandGen. .
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Adwords, Research] 41 Top Lead Generation Tools of 2017
    Customer Research/Survey. Pardot Pricing: Paid plans start at $1,000/month Rating: 4.5/5 stars on GetApp (Based on 254 reviews) With Pardot, you can create landing pages, conduct A/B testing, save prospects, integrate Google Adwords, create email campaigns, and set up email automation. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Adwords, Research] 41 top lead generation tools 2017
    Customer Research/Survey. Pardot Pricing: Paid plans start at $1,000/month Rating: 4.5/5 stars on GetApp (Based on 254 reviews) With Pardot, you can create landing pages, conduct A/B testing, save prospects, integrate Google Adwords, create email campaigns, and set up email automation. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 20, 2017
    [Adwords, Research] 15 Secrets To Creating The Perfect Meta Descriptions
    When thinking about what to include, Chris Williams, digital marketing and communications manager for IT and web consulting agency PlanetMagpie, said to consider multiple sources, like buyer persona descriptions to characterize your audience and inform your content approach, keyword research to find and verify keywords consumers use in search and Analytics and/or Google Search Console to make sure the keywords you select have relevance.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 13, 2017
    [Adwords, Research] 3 Ways Your Healthcare Website Can Support the Digital Patient Journey
    The digital era has transformed the way patients and caregivers research symptoms and treatment options. Maybe a robust symptom checker isn’t in the cards for you, but you can use these tips to make the research stage of the Digital Patient Journey simple and effortless. Even if you’ve done research in the past, update your keyword and search engine marketing strategy. Or the science behind your research and development might be at the forefront.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Adwords, Research] A Quick-Start Guide to Paid Content Promotion
    Before you enter into a native advertising agreement, research carefully to make sure the audience who will see your content displayed will be complementary to your own – why pay to reach the same audience twice or to engage people who aren’t likely to share your brand’s interests, or recognize its value? and HubSpot research finding that 75% of users never scroll past the first page of results, it makes sense to boost your content’s chances of getting in front of eager searchers.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 6, 2017
    [Adwords, Research] TrenDemon and Adinton Offer Attribution Options
    Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification. I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 6, 2017
    [Adwords, Research] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    You’ll want to begin with the basics, dotting your Is and crossing your Ts with keyword research and content. By using keyword research to guide your content, retailers can provide value to stressed shoppers during the holidays and stand out from the ‘ SALE , SALE , SALE ’ barrage online,” added Meg Hogan, chief strategist at marketing agency Stunning Strategy. For an additional organic boost, you can also develop an AdWords campaign that includes gift guide keywords, she added.
  • PUREB2B  |  THURSDAY, NOVEMBER 2, 2017
    [Adwords, Research] How to Reach Your Audience with Content Distribution
    When you systematically research your audience , you’ll gather the demographic and behavioral data you need to reach them—on the right platform, in the right channel, and at the right time. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume. Since influencers have a niche following, you should do your research and find influencers with audiences that fit your buyer persona.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 25, 2017
    [Adwords, Research] 8 Actionable Tips to Optimize Your AdWords Performance Today
    The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Let’s say someone is researching electric cars. If you’re selling several different products with various offers attached to them customizing your AdWords can be a pain.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Adwords, Research] Micro-Influencer Marketing is the new Influencer Marketing
    These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.
  • STRATEGIC-IC  |  TUESDAY, OCTOBER 10, 2017
    [Adwords, Research] How Inbound Marketing & PR Can Work Together
    To do this, research to identify the most frequently used keywords for your topic (the Google AdWords free keyword planner is a great tool). There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? To determine whether and where there is a difference between PR and inbound, it helps to define each strategy.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Adwords, Research] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. When tapping into Amazon sponsored listings, marketers should go broader and higher funnel with keywords than they would with AdWords because the volume is lower and the user is more likely a buyer.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 8, 2017
    [Adwords, Research] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    When I see headlines such as How Moz Used Adwords to Drive 1,000,000 Visitors or How Shopify is Building a $389 Million Brand With Content, I’m attracted by the inclusion of a brand which I believe knows what it’s doing and I already trust. Start your research. BuzzSumo research of 100 million articles uncovered some interesting stats about influencer outreach: One influential share equaled 31.8% You know this article format.
  • SHARPSPRING  |  FRIDAY, OCTOBER 6, 2017
    [Adwords, Research] The Best Re-Engagement Tactics for Your Marketing Campaigns
    Research by Experian shows that e-commerce customers who receive multiple cart abandonment emails are 2.4x For example, research by Sendgrid found the word “soon” received a 21.9% Google Adwords Customer Match and Facebook Custom Audiences allow you to target your email subscribers across social, search and video platforms. We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 12, 2017
    [Adwords, Research] Three Secrets to Creating More Sharable Content
    An interesting report from researchers at UCLA shows that ideas that are found to be buzz-worthy are associated with certain areas of the brain. Research presented in Psychological Science suggests that a reader’s emotional response to content plays a significant role in whether or not they decide to share that content. This means producing high-quality, well-researched content that provides real value for your readers. Guest post by Andy Beohar.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 5, 2017
    [Adwords, Research] Balancing SEO and PPC to Maximize Search Results
    AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Keyword Research/Testing: Use PPC results to determine the best opportunities for organic, long-term approach (this includes PPC tests for headlines, ad copy, landing pages and keyword optimization). Guest post by Max DesMarais.
  • NAVIGATE THE CHANNEL  |  THURSDAY, AUGUST 24, 2017
    [Adwords, Research] Better Manage Your Metrics
    It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. Quality Score allows for the most manipulation in your AdWords account. Historical AdWords performance. Uncategorized AdWords B2B Paid Search Cost-per-Click CPC Paid Search Renae Gonner
  • KEO MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Adwords, Research] Top Five Content Marketing Strategies for Technology Companies
    Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Pay-per-click: Google AdWords retargeting. Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. To get started, you first must carefully define who the personas are for your brand.
  • MARKETING ENVY  |  TUESDAY, AUGUST 15, 2017
    [Adwords, Research] Top 9 Tools to Spy on Your Online Competitors
    But fare not, there are specialized online tools for competitors research that will allow you to keep a close watch on competitors from the safety of your office. You can see every place your competitor appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation. Competitor Research Marketing toolsReading time: Approx 2.5 minutes. Forewarned is forearmed.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Adwords, Research] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. For AdWords, we’ve seen that the more targeted the keywords, the higher the quality of the lead.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 8, 2017
    [Adwords, Research] 7 SEO Metrics That Every Marketer Should Pay Attention To
    Lots of research has been done on the average rate at which users click-through to pages based on their position. Media Value – Media Value is the sum of all PPC AdWords spend around the selected group of keywords. In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers.
  • BIZIBLE  |  TUESDAY, AUGUST 8, 2017
    [Adwords, Research] The 'Golden Path': What We Learned From All Customers' Web Session Data
    We can also see AdWords being a popular FT and LC touch during the same session. This doesn’t necessarily mean shift all your budget to AdWords and LinkedIn. A More Intuitive Approach To Researching the Golden Path. We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 1, 2017
    [Adwords, Research] Marketing Minds: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.
    I had an extensive background in finance & strategy, the next natural step was to add Google AdWords and other pay-per-click (PPC) advertising to the mix of services. Research reveals that 95% of first-time visitors don’t convert and 46% of them need 3 or more visits to purchase. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Adwords, Research] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too.
  • ACT-ON  |  MONDAY, JULY 17, 2017
    [Adwords, Research] Optimize Your Keyword Research and Rankings with SEMRush
    Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM
  • MARKETING ENVY  |  SUNDAY, JULY 16, 2017
    [Adwords, Research] Content Marketing Mistakes Many Tech Companies Are Making. Still.
    Most content marketing mistakes fall into three broad categories: insufficient planning and research, poor production and inadequate distribution. Insufficient Planning & Research. This leads to a predictable result of web-researched, low quality, endlessly rehashed content that provides zero value to its intended audience. Not researching what your competitors are doing. It is worth to do your research before devising your content strategy.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Adwords, Research] Learn How To Use Quora Ads for B2B User Acquisition
    If you did your research and specced out offline, you can input them in. It’s very highly targeted to the topic itself, as long as you as a marketer are obviously doing your research and choosing your topics appropriately. Like you can get pretty detailed with that, and again, if you’re doing your research properly on Quora — like let’s say you’re in this thread and you can find a trend about how people are tagging things and apply that to your campaign, you can do quite well.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Adwords, Research] What We Learned From Spending $100k On Facebook Ads
    Using the same ad creative from AdWords, we launched on Facebook Ads. After doing some research and chatting with peers and the account team at Facebook, we decided on Cost-Per-10-second view. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Adwords, Research] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Some of you ― the truly world-class ones ― have created those resources with so little bias and with such good supporting research that prospects can truly trust what you say. Here’s an example: Last night I was researching survey tools for an upcoming project. The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Adwords, Research] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Make a hybrid infographic and assessment/ calculator that presents research statistics and persuasive ideas like an infographic, but allows these figures to be applied to the individual user. Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Create a research survey to collect fresh data to be used in a report or blog post. Blog posts with original research in them are big traffic drivers.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Adwords, Research] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Consider this: 4 out of 5 buyers start their product research in a search engine. (
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Adwords, Research] How to Get Started With Paid Search [Free Guide]
    Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Adwords, Research] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    They branded the front page of the e-book for the specific account and included personalized content based on research of each account’s successes and challenges with their current mobile strategy. This was a good initial approach, but in future campaigns, we want to do additional research to make sure the target list includes accounts that are also showing signs of wanting to invest more in mobile.”.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] 3 Ways to Avoid Churning Out Average Blog Posts
    I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. In this case, it appears the author was tasked to write something about Bing ads and simply jumped on the first piece of research that appeared, without thinking to look for anything more current.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] The Best Advice for Marketers in 2017: Insights from 11 Experts
    My best advice is to invest heavily in customer insight and market research.". It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform. Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Adwords, Research] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    Part of the foundation of any effective SEO strategy is keyword and user intent research. If pages have high bounce rates and low time-on-page averages , conduct user intent research by reviewing other top search results for referring queries. Additionally, conduct user intent research to make sure your content is catered to searchers’ likely positions in the purchasing funnel for referring queries. result in a click on an AdWords ad.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Adwords, Research] Earned-media micro-influencer marketing primer
    These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.
  • CONTENT STANDARD  |  TUESDAY, MAY 2, 2017
    [Adwords, Research] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool. You, a weary content marketing manager, walk out of an email marketing strategy meeting with your director on a Thursday afternoon.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Adwords, Research] 58 Best Marketing Tools to Build Your Strategy in 2017
    Google Adwords. Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. Google Adwords. In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords, Research] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    So if we see, for example, a car manufacturing company who’s in-market and in the research phase, we might serve them a buyer’s guide. If they move into consideration phase, 6sense’s algorithm can detect that based on the level of research or the kind of research they’re doing. I feel that that is a good validation that these people are in market and they’re researching, so that’s why they’re engaging more with our content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords, Research] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Search engine advertising – or PPC – is not typically associated with account-based marketing.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Adwords, Research] 5 Golden Rules for Your Next Content Marketing Hire
    She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. If they come up blank, it means that they either didn’t do their research or don’t have strong analytical skills. When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, Research] The Benefits of Retargeting for B2B
    What research do you conduct before executing a retargeting campaign? Some of the research I would conduct, for example, would be to look at the similarities in types content or different content topics to try to pinpoint messaging that would be relevant. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Adwords, Research] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Benefits of LSI-Driven Keyword Research. 2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. 3) Take Advantage of the SERPs Keyword Research Database Tool. Their Keyword Research Database Tool is very similar to Google’s Keyword Planner. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, Research] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Many times research on a new product or service starts there and they are able to get the valuable information they need quickly and effectively. Marketers can set up Call Extension — similar to Adwords call extension — where when people search for your business on their cell phone, they will see a phone icon identifying Call For More Info.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Adwords, Research] THE HACKIES: Hacking a technology stack for local presence management
    Before she visits the store, she does one last search for the store to look at the dress online, but finds another wedding dress retailer in the AdWords listing just before she clicks into the original site destination. Hesitant to make a decision before considering every option, she clicks the AdWords listing and ends up finding the dress of her dreams. Yet, even with so many options, research indicates that as many as 60% of consumers are brand loyal.
  • LEADFEEDER  |  THURSDAY, MARCH 23, 2017
    [Adwords, Research] What do bounce, user, session and other Google Analytics terms mean?
    are even defined differently in AdWords and Google Analytics. Clicks: AdWords clicks visible in your Google Analytics report. Note that AdWords and Analytics calculate Conversions differently. Groups of visitors who are actively researching or comparing products and services. It’s important to note that Sessions are different from Clicks in AdWords or Facebook Ads.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, Research] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Audit your lists and research the biggest blogs in your industry to get started.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Adwords, Research] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries. The article How Will Google’s Latest AdWords Changes Affect You? Blog Feed Digital Advertising Google News Keyword Research News
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, Research] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This saves you hours of initial research online and discovery calls. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, Research] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . There are a lot of tools available to help with keyword research, content analysis, link and citation building, keyword tracking and other SEO initiatives. .
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords, Research] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. First, go to your Google AdWords account to set up your campaign.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords, Research] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., There's a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor. You love data.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, Research] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase. Guest post by Anthony Bergs.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords, Research] THE HACKIES: How to use your unique dataset to create valuable content
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution, the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Adwords, Research] Leveraging Unique Data For Powerful Content Marketing
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution , the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] 10 Content Creation Mistakes That Make Me Crazy
    It’s what made Google AdWords into a trillion-dollar project. Do original research. Line up old research in a way no one has before. When you do back up what you say, please: Go find the original research. It happens when someone cites a piece of research from another article. Article D took it from the original research report. Linking directly to the research doesn’t cost anything. You do the work and find the original research.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] The 29 Best Web Analytics Tools
    Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 3 Ways Google Can Have More Credible Search Rankings
    ” As the first and last stop for so much research, Google could be a critical resource in this effort. SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” is not a question up for debate.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, Research] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) The analysts began researching ABM programs and we identified a significant issue - organizations that struggled with account-based programs lacked cross-functional alignment across marketing, sales, sales dev, and customer success. Our research has found the fastest path to launching orchestrated campaigns and driving strong results from them is to focus on marketing-sales development orchestration.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, Research] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. We know that they’re probably in the later stages of their research process, have identified the type of solution they need to buy, and in all likelihood are evaluating vendors.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Among these unbranded searches, the topics of symptoms, needs, and options are heavily researched, giving health systems the opportunity to speak to their audience with paid search through the full patient journey. Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.”
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords, Research] Interesting Infographics: Create a Killer Social Media Strategy
    It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. Tools like Alexa and Google Adwords are helpful for research. Research buyer persona. Research influencers. Spend some time researching influencers in your industry or field. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, Research] 10 Trends That Defined Digital Marketing in 2016
    Social search is also an effective research and targeting tool. On average, conversion rates for advertisers on Google AdWords are around 2.7% While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, Research] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. He is responsible for content development, including blog articles, ebooks, whitepapers, research reports, and webinars. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, Research] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] The 6 Most Important Takeaways From CMI’s Annual Study
    It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords, Research] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    There’s a growing body of research that shows referrals are one of the most effective types of leads. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. There’s no hard and fast rules about co-marketing, but typically the companies involved create a piece of content, such as an ebook, host a webinar, or publish some research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site. Google AdWords Ad Extensions.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO?s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO’s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, Research] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Adwords, Research] 6 Easy Ways to Predict Content Marketing Trends
    Following that path of questioning, and using the right platforms to collect data around those questions (Colon cites Google Adwords and other keyword tools for the first and second, and a combination of trends reports and first-person conversation for the third) creates a natural flow through which marketers can start painting a picture of the industry and trends beyond what you might read in Google News. Conduct Original Research.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] 4 Steps to Get Started with Marketing Automation
    Before you commit to a company, make this part of your research. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. The report from HubSpot Research on consumers' relationship with advertising uncovered some truths behind why people are avoiding online advertising: Here are the top three reasons. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, Research] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Multiple e-commerce research companies have discovered the more relevant a website’s content is to the user, the more it resonates with user preferences and purchasing behaviors.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, Research] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. While previous paid search models like GoTo.com relied on bids from advertisers to determine search rankings, AdWords introduced a Quality Score model, which took into account an ad's clickthrough rate when determining its placement on the search results page. According to recent data from HubSpot Research, 91% of respondents say ads are more intrusive today compared to just two to three years ago.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] Does Your Healthcare Content Speak Your Audience’s Language?
    We’re strong advocates of performing audience research, creating personas , and understanding writing tone. Is search volume high according to Google’s Adwords platform? Are there any elements in the style guide or branding that possibly deserve a hard second look or further research? Have you ever taken a trip to the chemist? If you’re like most Americans, you would be confused by someone asking if you need to visit the chemist.
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