• ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, Research] The Benefits of Retargeting for B2B
    What research do you conduct before executing a retargeting campaign? Some of the research I would conduct, for example, would be to look at the similarities in types content or different content topics to try to pinpoint messaging that would be relevant. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Adwords, Research] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Benefits of LSI-Driven Keyword Research. 2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. 3) Take Advantage of the SERPs Keyword Research Database Tool. Their Keyword Research Database Tool is very similar to Google’s Keyword Planner. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, Research] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Many times research on a new product or service starts there and they are able to get the valuable information they need quickly and effectively. Marketers can set up Call Extension — similar to Adwords call extension — where when people search for your business on their cell phone, they will see a phone icon identifying Call For More Info.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Adwords, Research] THE HACKIES: Hacking a technology stack for local presence management
    Before she visits the store, she does one last search for the store to look at the dress online, but finds another wedding dress retailer in the AdWords listing just before she clicks into the original site destination. Hesitant to make a decision before considering every option, she clicks the AdWords listing and ends up finding the dress of her dreams. Yet, even with so many options, research indicates that as many as 60% of consumers are brand loyal.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, Research] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Audit your lists and research the biggest blogs in your industry to get started.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Adwords, Research] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries. The article How Will Google’s Latest AdWords Changes Affect You? Blog Feed Digital Advertising Google News Keyword Research News
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, Research] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This saves you hours of initial research online and discovery calls. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, Research] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . There are a lot of tools available to help with keyword research, content analysis, link and citation building, keyword tracking and other SEO initiatives. .
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords, Research] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. First, go to your Google AdWords account to set up your campaign.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords, Research] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., There's a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor. You love data.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, Research] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase. Guest post by Anthony Bergs.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords, Research] THE HACKIES: How to use your unique dataset to create valuable content
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution, the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Adwords, Research] Leveraging Unique Data For Powerful Content Marketing
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution , the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] 10 Content Creation Mistakes That Make Me Crazy
    It’s what made Google AdWords into a trillion-dollar project. Do original research. Line up old research in a way no one has before. When you do back up what you say, please: Go find the original research. It happens when someone cites a piece of research from another article. Article D took it from the original research report. Linking directly to the research doesn’t cost anything. You do the work and find the original research.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] The 29 Best Web Analytics Tools
    Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 3 Ways Google Can Have More Credible Search Rankings
    ” As the first and last stop for so much research, Google could be a critical resource in this effort. SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” is not a question up for debate.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, Research] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) The analysts began researching ABM programs and we identified a significant issue - organizations that struggled with account-based programs lacked cross-functional alignment across marketing, sales, sales dev, and customer success. Our research has found the fastest path to launching orchestrated campaigns and driving strong results from them is to focus on marketing-sales development orchestration.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, Research] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. We know that they’re probably in the later stages of their research process, have identified the type of solution they need to buy, and in all likelihood are evaluating vendors.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Among these unbranded searches, the topics of symptoms, needs, and options are heavily researched, giving health systems the opportunity to speak to their audience with paid search through the full patient journey. Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.”
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords, Research] Interesting Infographics: Create a Killer Social Media Strategy
    It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. Tools like Alexa and Google Adwords are helpful for research. Research buyer persona. Research influencers. Spend some time researching influencers in your industry or field. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, Research] 10 Trends That Defined Digital Marketing in 2016
    Social search is also an effective research and targeting tool. On average, conversion rates for advertisers on Google AdWords are around 2.7% While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, Research] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. He is responsible for content development, including blog articles, ebooks, whitepapers, research reports, and webinars. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, Research] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] The 6 Most Important Takeaways From CMI’s Annual Study
    It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords, Research] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    There’s a growing body of research that shows referrals are one of the most effective types of leads. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. There’s no hard and fast rules about co-marketing, but typically the companies involved create a piece of content, such as an ebook, host a webinar, or publish some research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site. Google AdWords Ad Extensions.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO?s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO’s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, Research] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Adwords, Research] 6 Easy Ways to Predict Content Marketing Trends
    Following that path of questioning, and using the right platforms to collect data around those questions (Colon cites Google Adwords and other keyword tools for the first and second, and a combination of trends reports and first-person conversation for the third) creates a natural flow through which marketers can start painting a picture of the industry and trends beyond what you might read in Google News. Conduct Original Research.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] 4 Steps to Get Started with Marketing Automation
    Before you commit to a company, make this part of your research. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. The report from HubSpot Research on consumers' relationship with advertising uncovered some truths behind why people are avoiding online advertising: Here are the top three reasons. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, Research] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Multiple e-commerce research companies have discovered the more relevant a website’s content is to the user, the more it resonates with user preferences and purchasing behaviors.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, Research] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. While previous paid search models like GoTo.com relied on bids from advertisers to determine search rankings, AdWords introduced a Quality Score model, which took into account an ad's clickthrough rate when determining its placement on the search results page. According to recent data from HubSpot Research, 91% of respondents say ads are more intrusive today compared to just two to three years ago.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] Does Your Healthcare Content Speak Your Audience’s Language?
    We’re strong advocates of performing audience research, creating personas , and understanding writing tone. Is search volume high according to Google’s Adwords platform? Are there any elements in the style guide or branding that possibly deserve a hard second look or further research? Have you ever taken a trip to the chemist? If you’re like most Americans, you would be confused by someone asking if you need to visit the chemist.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords, Research] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining. Research reports. People spend twice as much time online as they used to 12 years ago.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords, Research] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Do your research. Once you sort through the initial research and planning, you'll need to nail down where you want to publish. Editors will be more receptive when you show that you've done your research.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Adwords, Research] 62 Experts Share Their #1 Actionable SEO Technique
    57 Focus on Keyword Research. #58 Do the keyword research to see how your prospects are searching, look in your analytics to see how much organic traffic is going to which pages, use your rank tracking tool and the Google Search Console to see what pages are visible for what, and map out all the keywords over your content to make sure you’re not competing with yourself or missing major gaps. Looking for the best ways to improve your SEO?
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Adwords, Research] The Top 10 Free Content Analytics Tools
    SEMrush can also help you get ahead of your competitors—by researching keywords in display ads, organic and paid search, and link building. There’s also a breakdown of competitors by criteria such as competition level, common keywords, traffic, and the estimated price of organic keywords in Google AdWords. It’s more comprehensive than most keyword search options out there, and it’s built to take the manual labor out of keyword research.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Adwords, Research] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 7) AdWords Editor. Are you taking advantage of all 7 of these AdWords features?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords, Research] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Author: Mike Tomita Some people say that you learn more from your mistakes than your successes.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, Research] The 9 Circles of B2B Marketing Hell
    But the key here is to do the research to see what’s is best for your company before jumping on board. The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Adwords, Research] The 17 Best Keyword Research Tools for SEO and SEM
    That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. Pricing: free (but requires an active Google AdWords account).
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, Research] From Scratch: Four (Free) List Building Strategies
    Most large purchase research starts online, and generally ends with an in-store purchase for things like sports equipment, jewelry, musical instruments and equipment, furniture, and appliances. Importantly, though, 64% of shoppers who conducted both online and in-store research at some point in their journey said in-store research had a greater influence on their purchase decision.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Adwords, Research] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] How to Master Local Lead Generation
    Not only will this make your content more relevant to a local audience, but it will also increase the chances of users coming across your website when researching local topics. Research has already shown that geo-targeted ads perform better than those that are not targeted. A simple way to locally advertise your business online is through Google AdWords. To optimize your website, you can research commonly used keywords that are associated with your brand and its offerings.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] Influencer marketing tools of the trade
    InkyBee — Such a powerful research tool. I have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team. Human Research Team — I have tried to choose robots but when it comes to getting an awesome, clean, updated, database of germane and salient blogs, bloggers, first names, and email addresses.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, Research] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. There are a lot of excellent keyword research tools that you can use to find the best keywords.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, Research] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. This field is mastered through research, experience and testing – not through formal learning environments. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, Research] Creating Killer Content with Data: Pubcon Austin 2016
    A good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this). A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, Research] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords, Research] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Not all of the AdWords extensions will be appropriate for your advertising, but there certainly are no drawbacks to using those that are. Say a prospect is just beginning his research.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Be sure to research keywords and ensure the titles of your content and site pages are optimized with the keywords you wish to rank for. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords, Research] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Before we get started, every year we dig into the latest research, trends and opportunities in the field of inbound marketing. As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, Research] 7 Ways to Get More Value From Your PR Campaigns
    Hopefully this will give your readers additional information if they wish to research them further. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features.
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Adwords, Research] Summer, Funnels & Bluebirds
    In its quest to reach out to these people—this hidden funnel—marketing is putting money and energy into ad retargeting, Google AdWords, SEO, and marketing automation. They’re people doing research, not the person with the budget. Of course, to pull off the consultative sale, you need to: Do your research: find the bluebirds/transformational sales and identify the most reliable signal. Spring has sprung and summer is just around the corner.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords, Research] The 12 Best Competitive Intelligence and Benchmarking Tools
    It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Can also help with keyword research. Keyword research, backlink counts, rank tracking and competitive monitoring of all significant websites in any market segment.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords, Research] The Evolution of the B2B Marketer
    This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. That 60-90% stat referenced above, in which buyers do research in advance of their purchase?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords, Research] 7 Simple Steps for a Solid SEO Strategy
    This requires a little research. This is where your keyword research comes in handy. One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, Research] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. For those target accounts that you know will be there, do your research and try to remember their names. How do you do account-based marketing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords, Research] 5 Effective Options For B2B Advertising on Social Media
    A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Research Related Interests.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Research] The Ultimate Dictionary of Marketing Terms You Should Know
    A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.). Now they’re looking to conduct further research to find a solution to the problem. PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords, Research] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    A lot of them have been more list/research based. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Adwords, Research] 17 Ways to Promote Your White Paper for Lead Generation
    According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Adwords, Research] How to Write a Press Release in 4 Easy Steps [+Examples]
    Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. To compensate for the reduction in AdWords space, as the right side column has been removed, Google says they will now show three ads at the top of the results page for most searches but, for “highly commercial queries,” it will allow four ads at the top of the search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] 16 Essential educational resources for the marketing professional
    Part of Anya Kamenetz’s book is a well-researched manifesto against the necessity of a college education, but the other part is a list of places to gain knowledge outside a classroom. However, as the barrier to entry is lower than the other MOOCs, you’ll need to do a little research as to which courses are the best — this site charges per course. Since it is a Google product, there’s a strong focus on things like Google Adwords.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords, Research] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Search remains the cornerstone of digital and content marketing efforts.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Adwords, Research] How and Why To Set Your Site Up for Google’s Rich Answers
    Part of Stone Temple’s research on rich answers included two case studies about how rich answers affected different sites. This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. That’s according to the research done by Stone Temple. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, Research] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    In separate Google research on the value of video, those surveyed said there were 2 key factors that they were looking for in a health video: It had to be relatable , and it had to be comprehensive. The same was true of emergency room care; 40% of “ER near me” searches had no paid response, in spite of research showing that ⅔ of all ER visitors used search to find that emergency room. Healthcare AdWords content Google ppc Search Engine Optimization seo Video
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, Research] 3 Reasons To Bid On Unprofitable Keywords
    Even if they don’t convert, you might have prevented that person from buying a plasma TV from a competitor and prompted them to continue researching their options. Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, Research] B2B Video Marketing Done Right
    A video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase. Google Small Business Adwords Education Series. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords, Research] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Once you understand the basics, you can be on your way to becoming an AdWords fundamentals pro and making adjustments to your account. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. AdWords Tools.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords, Research] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords, Research] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. Smart Goals For AdWords Advertisers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, Research] KoMarketing Year in Review: Top Posts from 2015
    Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST.
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords, Research] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    It’s a more popular attribution model among smaller companies because ad provides (AdWords, Bing ads, Facebook, etc) provide these first-touch analytics as a part of their advertising service. New martech solutions take longer for the management team to research, select, and implement. How do companies of various sizes approach B2B attribution modeling ? We can read the industry opinions, scrutinize the forum queries, and listen to thought-leaders posit about marketing trends.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Adwords, Research] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance. "Am I spending too much time on this?".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, Research] 28 Super Easy Tips on How to Promote Your Content
    Here’s what I do: Research well-trafficked sites offering syndication (B2Community) and ask to be a part of the program. Google AdWords. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.”
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords, Research] Your website must adapt based on data
    For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. Internet Marketing Market Research Agile Marketing Email Marketing Marketing Automation Content marketing Advertising eBay Big Data A/B testing Cloud computing conversions Barack Obama Data integration Cloudwords Content (media) Cost per conversion Digital recording Diving weighting system Don King (boxing promoter) Apache Hadoop CC BY-NC-ND 2.0
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, Research] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Step #3: Steal phrases from Google AdWords. How you conduct this research is determined by the type of BuzzSumo account you have.
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