• MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Adwords, Research] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too.
  • ACT-ON  |  MONDAY, JULY 17, 2017
    [Adwords, Research] Optimize Your Keyword Research and Rankings with SEMRush
    Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Adwords, Research] Learn How To Use Quora Ads for B2B User Acquisition
    If you did your research and specced out offline, you can input them in. It’s very highly targeted to the topic itself, as long as you as a marketer are obviously doing your research and choosing your topics appropriately. Like you can get pretty detailed with that, and again, if you’re doing your research properly on Quora — like let’s say you’re in this thread and you can find a trend about how people are tagging things and apply that to your campaign, you can do quite well.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Adwords, Research] What We Learned From Spending $100k On Facebook Ads
    Using the same ad creative from AdWords, we launched on Facebook Ads. After doing some research and chatting with peers and the account team at Facebook, we decided on Cost-Per-10-second view. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Adwords, Research] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Some of you ― the truly world-class ones ― have created those resources with so little bias and with such good supporting research that prospects can truly trust what you say. Here’s an example: Last night I was researching survey tools for an upcoming project. The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Adwords, Research] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Make a hybrid infographic and assessment/ calculator that presents research statistics and persuasive ideas like an infographic, but allows these figures to be applied to the individual user. Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Create a research survey to collect fresh data to be used in a report or blog post. Blog posts with original research in them are big traffic drivers.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Adwords, Research] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Consider this: 4 out of 5 buyers start their product research in a search engine. (
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Adwords, Research] How to Get Started With Paid Search [Free Guide]
    Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Adwords, Research] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    They branded the front page of the e-book for the specific account and included personalized content based on research of each account’s successes and challenges with their current mobile strategy. This was a good initial approach, but in future campaigns, we want to do additional research to make sure the target list includes accounts that are also showing signs of wanting to invest more in mobile.”.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] 3 Ways to Avoid Churning Out Average Blog Posts
    I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. In this case, it appears the author was tasked to write something about Bing ads and simply jumped on the first piece of research that appeared, without thinking to look for anything more current.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Adwords, Research] The Best Advice for Marketers in 2017: Insights from 11 Experts
    My best advice is to invest heavily in customer insight and market research.". It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform. Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Adwords, Research] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    Part of the foundation of any effective SEO strategy is keyword and user intent research. If pages have high bounce rates and low time-on-page averages , conduct user intent research by reviewing other top search results for referring queries. Additionally, conduct user intent research to make sure your content is catered to searchers’ likely positions in the purchasing funnel for referring queries. result in a click on an AdWords ad.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Adwords, Research] Earned-media micro-influencer marketing primer
    These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.
  • CONTENT STANDARD  |  TUESDAY, MAY 2, 2017
    [Adwords, Research] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool. You, a weary content marketing manager, walk out of an email marketing strategy meeting with your director on a Thursday afternoon.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Adwords, Research] 58 Best Marketing Tools to Build Your Strategy in 2017
    Google Adwords. Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. Google Adwords. In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Adwords, Research] Reaching Millennials With Social Media: A Healthcare Case Study
    The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Paid search (AdWords). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords, Research] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    So if we see, for example, a car manufacturing company who’s in-market and in the research phase, we might serve them a buyer’s guide. If they move into consideration phase, 6sense’s algorithm can detect that based on the level of research or the kind of research they’re doing. I feel that that is a good validation that these people are in market and they’re researching, so that’s why they’re engaging more with our content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords, Research] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Search engine advertising – or PPC – is not typically associated with account-based marketing.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Adwords, Research] 5 Golden Rules for Your Next Content Marketing Hire
    She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. If they come up blank, it means that they either didn’t do their research or don’t have strong analytical skills. When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, Research] The Benefits of Retargeting for B2B
    What research do you conduct before executing a retargeting campaign? Some of the research I would conduct, for example, would be to look at the similarities in types content or different content topics to try to pinpoint messaging that would be relevant. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Adwords, Research] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Benefits of LSI-Driven Keyword Research. 2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. 3) Take Advantage of the SERPs Keyword Research Database Tool. Their Keyword Research Database Tool is very similar to Google’s Keyword Planner. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, Research] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Many times research on a new product or service starts there and they are able to get the valuable information they need quickly and effectively. Marketers can set up Call Extension — similar to Adwords call extension — where when people search for your business on their cell phone, they will see a phone icon identifying Call For More Info.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Adwords, Research] THE HACKIES: Hacking a technology stack for local presence management
    Before she visits the store, she does one last search for the store to look at the dress online, but finds another wedding dress retailer in the AdWords listing just before she clicks into the original site destination. Hesitant to make a decision before considering every option, she clicks the AdWords listing and ends up finding the dress of her dreams. Yet, even with so many options, research indicates that as many as 60% of consumers are brand loyal.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, Research] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Audit your lists and research the biggest blogs in your industry to get started.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Adwords, Research] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries. The article How Will Google’s Latest AdWords Changes Affect You? Blog Feed Digital Advertising Google News Keyword Research News
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, Research] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This saves you hours of initial research online and discovery calls. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, Research] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . There are a lot of tools available to help with keyword research, content analysis, link and citation building, keyword tracking and other SEO initiatives. .
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords, Research] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. First, go to your Google AdWords account to set up your campaign.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords, Research] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., There's a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor. You love data.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, Research] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase. Guest post by Anthony Bergs.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords, Research] THE HACKIES: How to use your unique dataset to create valuable content
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution, the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Adwords, Research] Leveraging Unique Data For Powerful Content Marketing
    We can provide valuable data and research by sharing our unique dataset. But by sharing your unique data, not only are you acting as a valuable resource for research, you’re demonstrating your capabilities. For us, because we are a marketing measurement and reporting solution , the line connecting the research that we publish and what we do is pretty clear. Let’s take a look at some examples: AdWords Benchmark Report.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] 10 Content Creation Mistakes That Make Me Crazy
    It’s what made Google AdWords into a trillion-dollar project. Do original research. Line up old research in a way no one has before. When you do back up what you say, please: Go find the original research. It happens when someone cites a piece of research from another article. Article D took it from the original research report. Linking directly to the research doesn’t cost anything. You do the work and find the original research.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Adwords, Research] The 29 Best Web Analytics Tools
    Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 3 Ways Google Can Have More Credible Search Rankings
    ” As the first and last stop for so much research, Google could be a critical resource in this effort. SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” is not a question up for debate.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Adwords, Research] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, Research] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) The analysts began researching ABM programs and we identified a significant issue - organizations that struggled with account-based programs lacked cross-functional alignment across marketing, sales, sales dev, and customer success. Our research has found the fastest path to launching orchestrated campaigns and driving strong results from them is to focus on marketing-sales development orchestration.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, Research] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. We know that they’re probably in the later stages of their research process, have identified the type of solution they need to buy, and in all likelihood are evaluating vendors.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Among these unbranded searches, the topics of symptoms, needs, and options are heavily researched, giving health systems the opportunity to speak to their audience with paid search through the full patient journey. Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, Research] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. You can plan the structure, conduct keyword research , generate keyword lists, and create ads. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, Research] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Research] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.”
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords, Research] Interesting Infographics: Create a Killer Social Media Strategy
    It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. Tools like Alexa and Google Adwords are helpful for research. Research buyer persona. Research influencers. Spend some time researching influencers in your industry or field. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, Research] 10 Trends That Defined Digital Marketing in 2016
    Social search is also an effective research and targeting tool. On average, conversion rates for advertisers on Google AdWords are around 2.7% While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, Research] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. He is responsible for content development, including blog articles, ebooks, whitepapers, research reports, and webinars. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, Research] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] The 6 Most Important Takeaways From CMI’s Annual Study
    It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Research] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords, Research] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    There’s a growing body of research that shows referrals are one of the most effective types of leads. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. There’s no hard and fast rules about co-marketing, but typically the companies involved create a piece of content, such as an ebook, host a webinar, or publish some research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site. Google AdWords Ad Extensions.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO?s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO’s Guide to Bottom-of-Funnel Keywords
    We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). From attraction and awareness to evaluation and finally to conversion, the distinction between each phase is easy to understand but applying those stages to your research can seem tricky. Marketing Funnels and Keyword Research.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Rather than a list of words to include X many times in a post, keyword research can be used to glean insights into what your audience cares about and how they’re talking about it.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, Research] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Adwords, Research] 6 Easy Ways to Predict Content Marketing Trends
    Following that path of questioning, and using the right platforms to collect data around those questions (Colon cites Google Adwords and other keyword tools for the first and second, and a combination of trends reports and first-person conversation for the third) creates a natural flow through which marketers can start painting a picture of the industry and trends beyond what you might read in Google News. Conduct Original Research.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] 4 Steps to Get Started with Marketing Automation
    Before you commit to a company, make this part of your research. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Research] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. The report from HubSpot Research on consumers' relationship with advertising uncovered some truths behind why people are avoiding online advertising: Here are the top three reasons. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, Research] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Multiple e-commerce research companies have discovered the more relevant a website’s content is to the user, the more it resonates with user preferences and purchasing behaviors.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, Research] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. While previous paid search models like GoTo.com relied on bids from advertisers to determine search rankings, AdWords introduced a Quality Score model, which took into account an ad's clickthrough rate when determining its placement on the search results page. According to recent data from HubSpot Research, 91% of respondents say ads are more intrusive today compared to just two to three years ago.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, Research] Does Your Healthcare Content Speak Your Audience’s Language?
    We’re strong advocates of performing audience research, creating personas , and understanding writing tone. Is search volume high according to Google’s Adwords platform? Are there any elements in the style guide or branding that possibly deserve a hard second look or further research? Have you ever taken a trip to the chemist? If you’re like most Americans, you would be confused by someone asking if you need to visit the chemist.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords, Research] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining. Research reports. People spend twice as much time online as they used to 12 years ago.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords, Research] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Do your research. Once you sort through the initial research and planning, you'll need to nail down where you want to publish. Editors will be more receptive when you show that you've done your research.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Adwords, Research] 62 Experts Share Their #1 Actionable SEO Technique
    57 Focus on Keyword Research. #58 Do the keyword research to see how your prospects are searching, look in your analytics to see how much organic traffic is going to which pages, use your rank tracking tool and the Google Search Console to see what pages are visible for what, and map out all the keywords over your content to make sure you’re not competing with yourself or missing major gaps. Looking for the best ways to improve your SEO?
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Adwords, Research] The Top 10 Free Content Analytics Tools
    SEMrush can also help you get ahead of your competitors—by researching keywords in display ads, organic and paid search, and link building. There’s also a breakdown of competitors by criteria such as competition level, common keywords, traffic, and the estimated price of organic keywords in Google AdWords. It’s more comprehensive than most keyword search options out there, and it’s built to take the manual labor out of keyword research.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Adwords, Research] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 7) AdWords Editor. Are you taking advantage of all 7 of these AdWords features?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords, Research] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Author: Mike Tomita Some people say that you learn more from your mistakes than your successes.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, Research] The 9 Circles of B2B Marketing Hell
    But the key here is to do the research to see what’s is best for your company before jumping on board. The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Adwords, Research] The 17 Best Keyword Research Tools for SEO and SEM
    That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. Pricing: free (but requires an active Google AdWords account).
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, Research] From Scratch: Four (Free) List Building Strategies
    Most large purchase research starts online, and generally ends with an in-store purchase for things like sports equipment, jewelry, musical instruments and equipment, furniture, and appliances. Importantly, though, 64% of shoppers who conducted both online and in-store research at some point in their journey said in-store research had a greater influence on their purchase decision.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Adwords, Research] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] How to Master Local Lead Generation
    Not only will this make your content more relevant to a local audience, but it will also increase the chances of users coming across your website when researching local topics. Research has already shown that geo-targeted ads perform better than those that are not targeted. A simple way to locally advertise your business online is through Google AdWords. To optimize your website, you can research commonly used keywords that are associated with your brand and its offerings.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] Influencer marketing tools of the trade
    InkyBee — Such a powerful research tool. I have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team. Human Research Team — I have tried to choose robots but when it comes to getting an awesome, clean, updated, database of germane and salient blogs, bloggers, first names, and email addresses.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, Research] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. There are a lot of excellent keyword research tools that you can use to find the best keywords.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, Research] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. This field is mastered through research, experience and testing – not through formal learning environments. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, Research] Creating Killer Content with Data: Pubcon Austin 2016
    A good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this). A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, Research] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords, Research] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Not all of the AdWords extensions will be appropriate for your advertising, but there certainly are no drawbacks to using those that are. Say a prospect is just beginning his research.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Be sure to research keywords and ensure the titles of your content and site pages are optimized with the keywords you wish to rank for. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords, Research] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Before we get started, every year we dig into the latest research, trends and opportunities in the field of inbound marketing. As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, Research] 7 Ways to Get More Value From Your PR Campaigns
    Hopefully this will give your readers additional information if they wish to research them further. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features.
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Adwords, Research] Summer, Funnels & Bluebirds
    In its quest to reach out to these people—this hidden funnel—marketing is putting money and energy into ad retargeting, Google AdWords, SEO, and marketing automation. They’re people doing research, not the person with the budget. Of course, to pull off the consultative sale, you need to: Do your research: find the bluebirds/transformational sales and identify the most reliable signal. Spring has sprung and summer is just around the corner.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords, Research] The 12 Best Competitive Intelligence and Benchmarking Tools
    It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Can also help with keyword research. Keyword research, backlink counts, rank tracking and competitive monitoring of all significant websites in any market segment.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords, Research] The Evolution of the B2B Marketer
    This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. That 60-90% stat referenced above, in which buyers do research in advance of their purchase?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords, Research] 7 Simple Steps for a Solid SEO Strategy
    This requires a little research. This is where your keyword research comes in handy. One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, Research] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. For those target accounts that you know will be there, do your research and try to remember their names. How do you do account-based marketing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords, Research] 5 Effective Options For B2B Advertising on Social Media
    A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Research Related Interests.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Research] The Ultimate Dictionary of Marketing Terms You Should Know
    A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.). Now they’re looking to conduct further research to find a solution to the problem. PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords, Research] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    A lot of them have been more list/research based. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing.
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