Webbiquity

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.

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How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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Trending Sources

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. Guest post by Anthony Bergs.

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

The 29 Best Web Analytics Tools

Webbiquity

FoxMetrics offers you a number of different products and each one of them are focused towards increasing the revenue of your business.”

Where Google Moved Your Digital Cheese

Webbiquity

” The point of the tale is to promote productive approaches to dealing with change. AdWords. There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes.

Stats 124

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. 5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS.

The Future of Digital Marketing According to the Giants

Webbiquity

Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. And 56% of decision makers believe that remote workers are more productive.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

26 Awesome Search Engine Marketing Guides

Webbiquity

7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. I Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal.

Why Google Glass Will Fail

Webbiquity

But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.).

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#.

Stats 77

Best Cool SEO Tools of 2011

Webbiquity

Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

Tools 45

Web Presence Optimization Software Review: gShift Labs

Webbiquity

But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. by product line, country, competitor, etc.). In the early 2000s, they developed the Hot Banana web CMS product, which was acquired by email service provider Lyris in 2006.

Real-World Results from Web Presence Optimization

Webbiquity

TAB Products – “Hybrid Records Management” TAB Products is a provider of records management software , file folders and other filing supplies, mobile shelving , and health records management products through its AMES division.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

Maximize the productivity of your ad spending? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

PPC 14

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

PPC 2

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

PPC 2

Search Engine Marketing (SEM) Best Practices

Webbiquity

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.&#. 97% of these companies use Google AdWords; 56% advertise on Google’s content network.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Same product as before, only they’d made a few tweaks to optimize it for business use. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report.

Is Social Media BS?

Webbiquity

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. You have to jump in all the way, and involve your best people: the ones who know your products and services inside and out, and understand the issues your customers face.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. any significant price point, non-commodity products).

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.

How to do Lead Nurturing Right

Webbiquity

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#.

PPC 2

Best Web Analytics Tools and Tips of 2009

Webbiquity

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? New AdWords ID Data in Google Analytics API by Google Analytics Blog.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Google is trying to answer that question, based on keywords for the product or service that meets that needs. Consider these facts: Digital ad revenue in the U.S.

Busting the Top 3 Google AdWords Myths

Hubspot

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?