Baidu PPC Versus Google AdWords: 8 Key Differences
MAY 11, 2017
B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. An AdWords account is free to setup and companies can run ads based on credit.