Webbiquity

JULY 8, 2013

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. The reasons aren’t as simple as some have suggested.

Google 100

Google Burn Rate Adwords Display 100

KoMarketing Associates

SEPTEMBER 18, 2012

While newer platforms like Pinterest and Tumblr might be a “hot topic” in leadership circles, B2B marketers should assess how they will contribute to pressing goals they think social media may help solve. YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. Google AdWords Tracking. News and Press. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing. Social Analytics. Social Sharing. Social Profiles.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Biznology

FEBRUARY 5, 2013

It’s our job as strategists to adopt, populate, maintain, and respond to as many social media platforms and services as possible — including YouTube, Pinterest, and Slideshare in addition to the usual suspects — and then see, over time, what works best for you, bearing fruit, and what just shrivels on the vine, time after time.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

If you forget a keyboard shortcut, just press Shift + ‘ ? Instead star it or email it (yes, you can easily email a feed by pressing ‘ e’ ). Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. ‘ and it immediately shows you the shortcuts. Use the List View.

Google 100

Google RSS Tips Product 100

Hubspot

NOVEMBER 11, 2011

Source: Google Internal Data 2011, *Compared to standard AdWords ads) Tweet This! 32) Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) 33) Recommendations from other people account for 60% of all video clicks from the YouTube homepage. 36) YouTube Mobile gets 400 million views a day.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Google 28

Google Contingency Planning Clickthrough SERP 28

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. It does require the implementation of thoughtful content that truly engages your buyer.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Online Marketing Institute

MARCH 21, 2011

Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. When you create a piece of content, write a press release about it and submit to one of the online wire services, such as PRWeb.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Optinmonster

APRIL 27, 2020

OptinMonster uses our YouTube channel to connect with and inform our audience: You don’t need to overthink this, either. Simply head over to YouTube and create your own video channel. Reach out to the Press. You can reach out to your local press to announce a product. Then, hit Record and talk about your product.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

FEBRUARY 13, 2020

Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.).

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. Well, you can. Let me explain.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

MARCH 8, 2012

Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. I think, long- term, that’s a smart play. Eric: Yeah. So that was quite deliberate. ” To some degree I can see the attraction there.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

NuSpark Consulting

MARCH 24, 2013

Off-site SEO: guest blog outreach letters, guest blog articles, online press releases. Client One: 4 website articles, 4 blog posts, 4 guest blog posts (for backlinks), 3 video scripts per month (for site and YouTube). Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. Pay-Per-Click: Ads.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Optinmonster

NOVEMBER 13, 2019

” Press Search. Press the search icon. Press Get Questions or use the enter key. To get started, put your keywords into the onscreen search box, and press Submit. You’ll need a Google Adwords account to get started. Go to Overview and type your chosen search terms into the search box. SpyFu Pricing.

Keywords 78

Keywords Paid Content Traffic Research 78

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Time to Kill the Press Release? Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Optinmonster

MARCH 30, 2020

Press Releases. Right now, here are the 4 most popular platforms for running ads: Google AdWords. And for even more helpful tutorials on improving your new business ideas, check out our YouTube channel. You have so many different options for content creation, such as: Videos. Infographics. Whitepapers. Newsletters. Checklists.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Content Marketing Institute. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. number of mentions and retweets), LinkedIn and YouTube all into one spot.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. A social trigger, quite simply, is a little button that when you press it, it gets people to take some form of action.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. We’re off to the races! While influencer marketing is PR, you need to treat it like sales.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Hubspot

MAY 15, 2013

Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

SEPTEMBER 1, 2016

One of the most common types of PPC is Google AdWords. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. AdWords and analytics are properly linked. Press Links. Setup AdWords account with MCC. Link AdWords to Analytics. Launch new campaigns. SubReddits.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Scoop.it

NOVEMBER 2, 2021

Search Engine Optimization for YouTube. Another significant search engine, YouTube, is entirely ignored. To obtain comparable results, you don’t have to publish to YouTube every week. Many small firms do not hire press specialists. Adwords for high-converting assets on Google.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Albacross

MAY 22, 2019

Clearly, simply uploading a video to YouTube and expecting leads to come swarming in is not going to work. Solutions like Wistia allow you to host your videos on their platform and share it on your website instead of giving YouTube your precious traffic and driving visitors away from your site. Let’s talk about press releases first.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Content Marketing Institute

MARCH 8, 2018

AdWords External. You can also create posts with the Press This bookmarklet. You can also embed media from many popular websites including Twitter, YouTube, Flickr and others by pasting the media URL on its own line into the content of your post/page. Timed Content Rule. Benefactor. CCO Edition. HowTo Guides. Intel Content Post.

Marketing AI 110

Marketing AI Paid Search Agency Content Work Management 110

SnapApp

DECEMBER 14, 2016

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. From company YouTube and Vimeo channels to Facebook Live and Snapchat, the options are seemingly endless. There's no excuse at this point for not updating your website to be mobile responsive. Marketers must invest in video storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. 98) YouTube. 55) LTV:CAC.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

seo.co

OCTOBER 4, 2021

For instance, the very video you create for Youtube would fit into both the created and promoted buckets. Even if stories are written about you, such as press releases or other third-party coverage of your business, you’ll usually get a linked mention of your brand name that users can follow to get to your site. Facebook Ads.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

Obama also leveraged YouTube like never before. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. As Arianna Huffington, editor-in-chief of The Huffington Post said, “Were it not for the Internet, Barack Obama would not be president.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48