YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Will it be a CMO or a PPC strategist, for example?
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Lets talk YouTube for a minute. Welcome back marketers.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. At the most basic level are marketers who use only Google AdWords to measure performance.
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
2015 saw more than 1 billion health-related searches on YouTube, up 92% from 2014. Healthcare AdWords content Google ppc Search Engine Optimization seo Video
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. Content Marketers Are Fabulous PPC Marketers. YouTube Ads.
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Content Marketing PPC
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. Guest post by Anthony Bergs.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.
58 Best Marketing Tools to Build Your Strategy in 2017
MAY 1, 2017
Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Youtube. YouTube is becoming more and more important to marketers lean more heavily on video-based content. Google Adwords. Google Adwords. Youtube.
32 Free Online Marketing Classes to Master Your Marketing Skills
MAY 3, 2017
PPC University " by WordStream. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings: 14) Wordstream PPC University.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
When we audit and inherit PPC campaigns, we typically see a lot of search queries that are matched with keywords that should not be. YouTube. Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcare
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). You can actually place PPC ads right over your videos.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Take a look at this data from PPC Hero : Image Credit: PPC Hero.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. On average, conversion rates for advertisers on Google AdWords are around 2.7%
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords.
Leverage Your Hospital Ratings from the U.S. News & World Report
JULY 21, 2015
If you have the creative capabilities and/or budget, make a short YouTube or Vine video about the recognition. PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Think AdWords isn’t important?
What Is Digital Marketing?
SEPTEMBER 1, 2016
Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. People spend twice as much time online as they used to 12 years ago.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 70) Pay-per-Click (PPC). 72) PPC.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Other popular networks for B2B firms include Facebook, Google+, and YouTube.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content.
Google Performance Summit Recap pt. 1 – Mobile is First Priority
MAY 25, 2016
In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. Matt Brown, Fathom’s Director of PPC, agrees on this subject, saying “I love that they returned the Tablet bid modifiers. We should be all about segmentation in PPC and all devices should be segmented.” Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising.
Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
JUNE 9, 2013
You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. You''re smart.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. And because PPC can involve a lot of day-to-day maintenance, you really do need a professional. Do you get jazzed up about PPC strategies?
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use.
9 Key Points & Action Items from BtoB Magazine’s Social Media Report
SEPTEMBER 18, 2012
For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC initiatives delivering satisfactory results. YouTube launched full availability of a paid search service for video that works similar to Google AdWords.
Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
FEBRUARY 10, 2013
This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube and Instagram at 1 each. The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Traditional PPC Evolves.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
While standalone images from Flickr or individual videos on YouTube can certainly find an audience, a blog post can deliver that content to a much broader audience. Back at the turn of the century, blogging was in a nascent state.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com).
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).
3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
APRIL 27, 2017
Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.