Balancing SEO and PPC to Maximize Search Results
SEPTEMBER 5, 2017
That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.