• HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Adwords, PPC] How to Get Started With Paid Search [Free Guide]
    Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Adwords, PPC] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    Terminus is a nice middle ground,” she explains, “because we’re not doing any other programmatic display, we’re not doing any PPC AdWords, we’re not doing any retargeting — some of those strategies that are usually table stakes in a demand gen marketer’s toolkit.”. With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 11, 2017
    [Adwords, PPC] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s not as simple with Baidu PPC.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Adwords, PPC] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform. Don Draper wouldn’t know what hit him.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Adwords, PPC] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If an organization allocates a portion of its advertising budget to AdWords, that cost can be eliminated or reduced with high organic rankings. per click through PPC, you can boast that SEO has potentially saved the company $2,500 in advertising costs. result in a click on an AdWords ad. Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Adwords, PPC] 32 Free Online Marketing Classes to Master Your Marketing Skills
    PPC University " by WordStream. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings: 14) Wordstream PPC University. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile). I don't know about you, but I miss going to school.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Adwords, PPC] 58 Best Marketing Tools to Build Your Strategy in 2017
    If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. AdStage takes the hassle out reporting on all of the PPC campaigns you're running and puts it all in one place. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike. Google Adwords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords, PPC] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Adwords, PPC] PPC V Influencer Marketing; Clicks V Sales
    An example of this is PPC (Pay Per Click); this is a marketing activity with bundles of popularity and success stories in the industry, but as of late there has been an increased interest in whether influencer marketing trumps PPC due to consumers’ ever-increasing scepticism towards paid media and traditional advertising, leaving them to favour word of mouth (WOM) and earned media. Influencer marketing has a superior ROI compared to PPC; $6.50 they spend on AdWords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, PPC] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, PPC] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. .
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Adwords, PPC] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. Up until now, though, you had to manually add negative keywords to each PPC ad campaign that you were running. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords, PPC] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. First, go to your Google AdWords account to set up your campaign. AdWords will let you specify the operating system, device, and carrier for more advanced targeting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords, PPC] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. One in particular that’s important to check frequently is changes to a company’s AdWords competition. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, PPC] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. However, very few experiment with Bing Ads and other reputable pay-per-click (PPC) advertising services. Guest post by Anthony Bergs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords, PPC] Why You Should Always Have an Active Branded Campaign
    Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. However, it may be more convincing to take it a step further with three of the following key points: Run Branded PPC Campaigns to Control Where Ads Drive To. The beauty with running a branded PPC campaign is that not only are you almost guaranteed a top spot of the paid section of the SERP, but you also have more control on where those ads drive to.
  • GOLDEN SPIRAL  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, PPC] Smart SEM Strategies for B2B Tech Companies [Q&A]
    In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? In your opinion, what makes for good Adwords copy that increases click throughs? Is display something you advise in most PPC campaign strategies?
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, PPC] Expand your Offer Strategy to Increase SEM Performance
    B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, PPC] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Activate Your Baidu PPC Account.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, PPC] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Activate Your Baidu PPC Account.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords, PPC] Call Tracking and PPC. Are You Doing it Right?
    4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. Without inclusion of phone call tracking data, the success of PPC ads is based on assumptions.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, PPC] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. A common way to gauge PPC attribution is through a last click or direct conversion model, which gives you an indication of which channels your visitors came from for that last event.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Adwords, PPC] 63 Digital Advertising Terms Every Marketer Should Know
    Pay per Click (PPC) : Pricing model where advertisers pay vendors or publishers based on the number of clicks received in a campaign. AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, PPC] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. Whereas once we had PPC, we’re now seeing the early days of PPL: Pay Per Lead. 2016 marks HubSpot’s 10th anniversary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, PPC] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. Most B2B marketers are very familiar with Adwords Scheduling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, PPC] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. Most B2B marketers are very familiar with Adwords Scheduling.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, PPC] 10 Trends That Defined Digital Marketing in 2016
    The traditional PPC advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. On average, conversion rates for advertisers on Google AdWords are around 2.7%
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, PPC] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend. What Defines Success for a Traditional B2B PPC Agency?
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, PPC] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Unless you’re working with a very stingy PPC agency, coming up with ad copy ideas is relatively cheap. So, if you’d like to be getting way more mileage out of your PPC budget, but don’t think of yourself as an ace copywriter, try a couple of these tips. As mentioned before, PPC advertising is ferociously competitive. It’s good writing advice to replace weak verbs with strong ones, but when you’re writing PPC copy, it’s essential. My PPC training won out.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords, PPC] 11 Examples of Facebook Ads That Actually Work (And Why)
    Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords, PPC] 10 Examples of Facebook Ads That Actually Work (And Why)
    Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Adwords, PPC] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Use PPC Ads to figure out which headlines are the most effective. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords, PPC] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Get Your Free Call Tracking Account The post Google Message Extensions Means Even More Ways to Track PPC Attribution appeared first on ActiveDEMAND.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, PPC] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. Having a good quality score for your keywords and ads is an absolute must for success with AdWords. You can download your current ads to a CSV file, make all your changes, and then upload them back to your Adwords account. PPC AdWords
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Adwords, PPC] Building a Brand Strategy
    Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. Oftentimes, companies assume that they are not ready to use marketing automation or brand strategy until they fix their website, improve their traffic issues, or develop an SEO /PPC/Adwords/Retargeting strategy.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Adwords, PPC] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. B2B Marketing Campaign Strategy Demand Generation Google AdWords lead generation PPC Advertising search marketing SEM JW Player PPC PPC advertising search agency search engine marketing SEM agency sem best practices SEM consultants
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords, PPC] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Importantly, content continues to drive leads, whereas other forms of marketing, like pay-per-click (PPC) advertising will only do so for as long as you continue spending. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. PPC remains popular for several reasons. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world."
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Adwords, PPC] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC MarketingLike other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Adwords, PPC] 7 Benefits of Attribution Realized by B2B Marketers
    Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. This information is the missing link that shows the most accurate Return on Ad Spend for clients spending in PPC.”. [4] B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Adwords, PPC] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. There are many benefits to using a web form to capture contact information. After all, the point of having a web site is to get customers to contact you to buy your product or offering.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Adwords, PPC] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Google Adwords : Paid Search. Focused on the targeting of keywords and the use of text-based advertisements, Google Adwords is such a tried-and-true option that it’s often conflated with the industry-wide term PPC (pay-per-click). Adwords users bid on keywords (specific words and phrases) included in search queries entered by Google users, with their ads showing up for users when relevant phrases are searched. per click with Google Adwords. Facebook and Google.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, PPC] How to Engage Your Audience Using Digital Advertising
    Google AdWords is a common advertising channel that can also be considered 'native' as it's non-disruptive in nature and can be highly targeted based on what a user is searching for. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords. That’s where content-based pay-per-click (PPC) ads come into the picture. Digital advertising doesn't have the best reputation amongst consumers.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, PPC] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. A Pay-Per-Click (PPC) strategy is an ideal way to see immediate results. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Getting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords, PPC] What Is Digital Marketing?
    Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. For example, t o implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. People spend twice as much time online as they used to 12 years ago.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Adwords, PPC] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, PPC] How To Measure Paid Media ROI (ROAS)
    The majority of paid media channels operate on a pay per click (PPC) or pay per thousand impressions (PPM) model. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Adwords, PPC] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads and marketing automation campaigns separately, which is why they get subpar results. An Overview of PPC Marketing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords, PPC] 5 Smart Reasons to Create Content Outside Your Niche
    I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Adwords, PPC] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. 7) AdWords Editor. Are you taking advantage of all 7 of these AdWords features?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords, PPC] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. ” How we use it : This tool gives our PPC team a quick and easy way to generate lists when building out paid search campaigns so we can focus our time and efforts on other areas of the projects that require our attention. AdWords Editor.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Adwords, PPC] The 17 Best Keyword Research Tools for SEO and SEM
    Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” Pricing: free (but requires an active Google AdWords account).
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords, PPC] Machine learning for large-scale SEM accounts
    Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords, PPC] Machine learning for large-scale SEM accounts
    Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords, PPC] Machine learning for large-scale SEM accounts
    Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords, PPC] Machine learning for large-scale SEM accounts
    Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Adwords, PPC] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. AdWords adds automated extensions to your text ads when it predicts that the extensions will improve your ad’s performance.
  • FATHOM  |  WEDNESDAY, JUNE 29, 2016
    [Adwords, PPC] You Are Not Your Audience: Why PPC Capabilities are Not Enough
    PPC platforms give us information including time, location, gender, age, online behavior, whether they are long-time interest or short-term, and even more. I’m not talking about the Audience Insight report you can pull in AdWords (although this is useful!) The post You Are Not Your Audience: Why PPC Capabilities are Not Enough appeared first on Fathom. There’s something to be said about being at the right place, at the right time.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Adwords, PPC] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. For early adopters, AdWords changed the way they did business. The traffic was good, the cost was good. Unfortunately, all good things must come to an end. Over the past 10 years, Marketing ROI Cmo marketing roi
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Adwords, PPC] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. This is due to AdWords Extensions that give your ads the ability to display more information, therefore “extending” the length of your ad. Why Use AdWord Extensions.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords, PPC] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. “In PPC campaigns, you generally test different ad copy or custom tailor it for specific ad groups and landing pages,” says Ballek. Most YouTube ads do not deliver a measurable ROI for advertisers.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, PPC] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. PPC Advertising
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, PPC] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Adwords, PPC] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. Matt Brown, Fathom’s Director of PPC, agrees on this subject, saying “I love that they returned the Tablet bid modifiers. We should be all about segmentation in PPC and all devices should be segmented.” When Google speaks, the marketing world listens.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords, PPC] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. By adhering to a few basic principles, even the most lackluster campaign can be improved significantly, primarily by eliminating wasted spend and unqualified traffic, and by ensuring that clicks convert to measurable leads at the highest possible rate.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, PPC] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Not all of the AdWords extensions will be appropriate for your advertising, but there certainly are no drawbacks to using those that are. PPC Advertising
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, PPC] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, PPC] 7 Ways to Get More Value From Your PR Campaigns
    7) Leverage PPC. We’ve touched on how your social media team can help boost your campaign using Facebook Ads, now let’s talk about how the online advertising and PPC guys can join in. From split testing titles of campaigns to focusing on raising brand awareness rather than driving sales, there are many interesting PPC strategies to be explored. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords, PPC] The 12 Best Competitive Intelligence and Benchmarking Tools
    Almost like having access to Google Analytics for your competitors’ websites, SimilarWeb provides metrics for SEO and PPC keywords, traffic sources, popular pages, and visitor engagement. Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Adwords, PPC] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Adwords, PPC] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. Download this beginner's guide to using Google AdWords to get started.). PPC Advertising Daily IGSS
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, PPC] The Ultimate Dictionary of Marketing Terms You Should Know
    When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 70) Pay-per-Click (PPC). For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser's keyword list, which they submit to the search engine ahead of time. Typically this happens when publishers have a fixed rate for PPC in different areas on their website. 72) PPC.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Adwords, PPC] 8 Best Practices for Using Google AdWords
    However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Adwords, PPC] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. Whether it’s SEO or PPC, companies need to look at and review their strategies in order to adapt to these new changes. On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords, PPC] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. A mere 12% use PPC ads. (
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, PPC] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. With open eyes and ears, we rolled up to Google’s offices in the Windy City on a cold February morning, unsure of what to expect of this first-ever event—and were blown away (no pun intended, Chicago) by the insights and data that were shared.
  • FATHOM  |  WEDNESDAY, FEBRUARY 17, 2016
    [Adwords, PPC] CMO-Friendly, CFO-Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Click this link for more detailed info on setting up a keyword structure: The “Name That Tune” Approach to PPC ). You can see Matt Brown present the Direct Path Approach at PPC Hero 2016 in Philadelphia from April 25 th -27 th. Paid Search is a crowded and competitive digital marketing channel.
  • FATHOM  |  WEDNESDAY, FEBRUARY 17, 2016
    [Adwords, PPC] CMO Friendly, CFO Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Click this link for more detailed info on setting up a keyword structure: The “Name That Tune” Approach to PPC ). You can see Matt Brown present the Direct Path Approach at PPC Hero 2016 in Philadelphia from April 25 th -27 th. Paid Search is a crowded and competitive digital marketing channel.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Adwords, PPC] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. With AdWords or Bing, a user has to search a specific query, see your ad, click your ad, and then land on your landing page in hopes of driving leads from a form. Blog Feed Facebook Paid Social ppc
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, PPC] 3 Reasons To Bid On Unprofitable Keywords
    If a potential student clicked on a PPC ad, downloaded enrollment info, and came back to the site a year later to submit an application, the PPC ad wouldn’t get credit and CPA would look higher than it actually is. Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords, PPC] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! The post 3 Ways to Use Tableau to be a PPC Rockstar appeared first on Fathom.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords, PPC] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Buyers will appreciate a PPC click leading to a landing page, but they may not want to see ads for that exact product following them around for days after their initial search.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords, PPC] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Once you understand the basics, you can be on your way to becoming an AdWords fundamentals pro and making adjustments to your account. From one PPC newbie to another, here are ten important things you should know. AdWords Tools.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Adwords, PPC] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. This is the most important aspect of your AdWords education. Now, it’s never a good idea to have a PPC ad that leads straight to the home page. PPC Ecommerce
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Adwords, PPC] Simplify the Keyword Structure of Your Inherited PPC Account
    Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. Let me know the strategies that you have used to organize inherited PPC accounts in the comments section below. The post Simplify the Keyword Structure of Your Inherited PPC Account appeared first on Fathom. Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppc
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, PPC] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013. However, a new(er) method of using RLSA is applying those remarketing lists to your shopping campaigns. Google Shopping has seen major growth, and continues to be on the rise with no signs of slowing down.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, PPC] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master. Like most digital advertising channels, PPC is metric-rich.
  • FATHOM  |  TUESDAY, DECEMBER 8, 2015
    [Adwords, PPC] Align AdWords Campaigns With TV & Video
    If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. If your TV or video ads are calling out a certain promotion, discount, or value proposition, it’s important that your AdWords ads speak to those same points.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Adwords, PPC] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Interested in Google AdWords? The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. or maybe that's just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords, PPC] The Complete Display Ads Overview For B2B Marketers
    To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords. Use AdWords customer match.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords, PPC] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s So to enable you with the tools you need to create successful PPC ads using Google AdWords, we've created a comprehensive free guide, How to Use Google AdWords: A Beginner’s Guide to PPC Advertising. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign.
  • FATHOM  |  MONDAY, NOVEMBER 2, 2015
    [Adwords, PPC] How to Audit a PPC Account
    You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Tip #1: Block off a set amount of time in your day so you can focus exclusively on being the PPC ninja that you are without any distractions.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Adwords, PPC] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. Companies that set the bar operationally grow more effectively, and that means better shareholder value.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords, PPC] The “Name that Tune” Approach to PPC Campaigns
    Now that I work in PPC, I have a new game show that I’m hoping could catch on. More than a just new game show idea, there are a couple important reasons why it is essential to limit the number of keywords you use in your PPC campaigns. game +shows +PPC. “game shows about PPC” 10. If someone is looking for “game shows about PPC keyword structures”, they will go to the modified broad ad group.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, PPC] Why Mobile Advertising Is Critical for B2B Marketers
    Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Adwords, PPC] 10 Tips To Improve PPC Performance
    For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists. Ultimately, using the right keywords is the most crucial element to any PPC campaign.
  • FATHOM  |  FRIDAY, OCTOBER 16, 2015
    [Adwords, PPC] Healthcare Digital Marketing News You Need to Know in October
    Update 4: Google adds Dynamic Callout Extensions to AdWords. What you should know: Callout Extensions have been an Ad Extension in AdWords for just over a year now. If they haven’t, or you aren’t sure, talk to your Account Manager or PPC specialist about Callout extensions. Once a month, Fathom Health provides our clients with the latest digital marketing industry news.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Adwords, PPC] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Hospitals and/or health systems can be very old school when it comes to pay-per-click (PPC) advertising. It goes without saying how important conversion tracking is to the success of any Adwords or Bing/Yahoo account. Utilizing forms on your PPC landing page is the easiest way to generate leads. The pages on the website are most likely great for informational purposes, but not for a PPC landing page. For help, contact the PPC specialists at Fathom today.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Adwords, PPC] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. In our AdWords retargeting campaign, we have ad groups set up for specific audiences as well as an always-on broader ad group for our general audience (all site visitors). adwords ppc paid media sem
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Adwords, PPC] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend? Focus on long-tail keywords in your AdWords strategy to generate more qualified leads.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords, PPC] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. He found Bizible and started doing PPC for the hosting company using Salesforce data – what would later come to be pipeline marketing. We were trusted for NOT having discussions about AdWords Conversions.
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