Convince & Convert

JULY 31, 2012

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Launch Adwords for Social. Jay is the founder of [link] and host of the Social Pros podcast.

Google 164

Google Enterprise Management Marketing Management Adwords 164

Convince & Convert

JULY 24, 2013

This sets up the same dynamic as Google has with its AdWords. Jay is the founder of [link] and host of the Social Pros podcast. mobile baer facts exacttarget Foursquare google google adwords kyle lacy' Does Foursquare Have Google’s Courage? Companies that are smart and targeted, reap rewards.

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

Outgrow

DECEMBER 8, 2020

#11 Should You Switch From a Blog to a Podcast? . Take this quiz to learn whether or not you should switch to a podcast. While blogs have their own relevance, statistics prove that 54% of podcast listeners are much more likely to consider a brand after learning about it on a podcast. 12 Airbnb Trip Matcher.

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Convince & Convert

OCTOBER 5, 2013

There are some workarounds for this, such as looking at paid search traffic in your Google AdWords account, exporting your historic keyword data, and even looking at Bing searches, but there’s no question Google is throwing the cloak over organic keyword data, in general. Jay is the founder of [link] and host of the Social Pros podcast.

Google 167

Google Content Adwords Keywords 167

BenchmarkONE

AUGUST 18, 2021

Podcasts have surged in popularity. Once again, this is content marketing – those who choose to listen to your podcast are interested in what you have to say, so cater your discussions to them. The advantages here are that it’s cost-efficient and naturally draws an interested audience. Email Sign-Ups.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Marketing Insider Group

APRIL 4, 2024

The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software. AdWords enables you to create ads that appear on Google’s search engine and place your ads through an auction process. 4) Launch podcast ads Marketing doesn’t always need to be visual.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Outgrow

JANUARY 22, 2020

He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing. He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Valasys

MAY 6, 2021

The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon. Podcasting. Well-conceived podcasts are an effective, portable and intimate way to deliver and produce content and build ongoing relationships with your clients, employees, and constituents. Amazon PPC works similarly.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

BenchmarkONE

JULY 20, 2022

As a strong proponent of the value of content marketing, Gary hosts an extremely useful podcast alongside inspirational (and educational) posts and Q&As on all of his popular social accounts. As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Convince & Convert

OCTOBER 30, 2013

Reminds me of what Google did many years ago when they polished up AdWords to take it beyond the small biz crowd and toward the boardroom. Jay is the founder of [link] and host of the Social Pros podcast. baer facts twitter exacttarget kyle lacy salesforce marketing cloud'

Twitter 130

Twitter Brand Identity Branding Bandwidth 130

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Converge 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Our team has stepped up to the challenge with conference participation , podcasts , online training courses , and marketing interviews in dozens of third party publications. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Convince & Convert

JANUARY 14, 2016

. “I think sometimes people are guilty of reading too much, doing too many online courses, reading too many blogs, getting involved in listening to five, six, seven, eight, nine, 10 different podcasts every week, and they think that’s enough. Mike’s Velocity Podcast. ” —@mike_mcgrail. ” —@mike_mcgrail.

Paid Search Agency 95

Paid Search Agency Companies Adwords Twitter 95

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

A specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

Choozle

FEBRUARY 12, 2019

In their Economic Impact Report , Google points out that the $1 to $8 ratio on Google Ads (formerly AdWords) is actually rather conservative. Consider starting a podcast—Millennials made up 44 percent of all monthly podcast listeners in 2017. Want to take it a step further?

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Martech Advisor

JANUARY 3, 2020

Derek Thompson is a successful journalist and author, well known for his book ‘Hit Makers’ He has a massive fan following on twitter, and he is also the host of the podcasts, Crazy Genius. Jason McDonald is a social media expert who also has experience in search engine optimization (SEO) and Google AdWords.

Social Media 135

Social Media Social Marketing Media Planning 135

Outbrain

MARCH 19, 2019

The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. He spent 10 years at Google building AdWords and was the company’s first AdWords evangelist. Follow Daniel on Twitter @dangilbertppc.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Contently

NOVEMBER 4, 2016

Branded content tools and podcasts were the only tactics that decreased in usage this year. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. As mobile usage explodes and the mobile web stagnates , social media has become the best place to reach customers.

Studies 60

Studies SEM Case Studies Adwords 60

Hubspot

DECEMBER 22, 2020

In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101

PPC Work Management SEO Top of Funnel 101

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Ann Handley, C.C Brad Geddes.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

SocialPilot

DECEMBER 7, 2023

Besides gorging on books, enrolling in courses and webinars, and trying out those features yourself, you can listen to social media podcasts. Good social media podcasts are a hard thing to come by. Still, the podcast listening trends show that 55% of the US population listen to them. So here we are to guide you.

Social Media 61

Social Media Media Burn Rate Advertising Agencies 61

Sprout Social

DECEMBER 15, 2016

Bonus Recommendations: Podcasts. They’ve done collaborations with other audio productions like Planet Money and DecodeDC, and are one of the most popular podcasts available on iTunes. These insights are fascinating and essential reading for anyone interested in the processes involved in Data Science.

Work Management 57

Work Management Marketing Management Internet Marketing Software 57

Martech Advisor

NOVEMBER 7, 2019

After this, in 2000 Google released its prodigal AdWords. Programmatic does not stop – it actively seizes new formats and mediums: mobile, connected TV and audio podcasts. Still, it wasn’t the beginning of the programmatic era because services only allowed campaigns to be run within Google network.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

flux.la

FEBRUARY 1, 2020

Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords. To get keyword ideas, you need to login to your Google AdWords account and go to Tools, and click on Keyword Planner. Such conversion tracking can be easily monitored through Google AdWords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

MARCH 16, 2018

This means that you should be comparing all of your top of the funnel channels, like: Podcasts. What happens if you’re running all these radio and podcast ads — yet when people search for HR software, ZipRecruiter still isn’t showing up? YouTube ads. Google Display ads. Facebook ads. LinkedIn ads. Twitter ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Convince & Convert

JULY 29, 2012

And in that way, it’s more like email – keeping your brand top-of-mind among people who have requested it – than it’s like banner ads and TV and Google Adwords, yet we keep banging our head against the wall trying to unlock social media ROI from the perspective of net new revenue. About the Jay Baer: Follow @jaybaer.

Social Media 138

Social Media ROI Media Correlation 138

NuSpark Consulting

MARCH 9, 2013

Event tracking allows you to measure podcast listens and downloads. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Analytics & Measurement Website Design Optimization. For any ungated content available as PDFs, you can measure downloads. Text and button Links. Maybe I can help you. . . .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Varicent

DECEMBER 7, 2017

Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. I’d also like to suggest a podcast called B2B Growth hosted by James Carbary. It’s one of the few ABM podcasts out there and it’s a good one for sure.

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Happy 25th birthday! It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

FEBRUARY 9, 2016

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords.

Allocation 28

Allocation eCommerce Ad Frequency Adwords 28

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). That’s my favorite show. I like that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). You think, “Gee, why do we have a container shipping company on the Social Pros podcast?”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. But getting people to see your content?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80