Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Brands Will Place More Emphasis on Organic Search Rankings.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Customer Experience Matrix

SEPTEMBER 9, 2009

The other disparity was that search accounts for 5% of online time but 60% of online ad spending. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. Thus, social media present a major threat to search advertising revenues.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Hubspot

JULY 18, 2014

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Has Author Rank been abolished?

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. Penney''s search rankings.

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JUNE 15, 2010

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves. HTML - The code part of your website that search engines read.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

MAY 13, 2010

I've been around the search marketing industry since the mid-to late 90s, when getting ranked was by manipulating the search engines by putting up ‘spammy' pages that only a search engine would like. Is search engine rank important? I've never met a search engine spider with a credit card!

Relevance 28

Relevance SEO PageRank Lead Scoring 28

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success?

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

APRIL 14, 2009

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? Which URL shorteners work best? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JULY 6, 2009

They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Redirects for SEOs by Search Engine People Shannon Hutcheson does an excellent job of dissecting why redirects are important and the relative value of different types of redirects.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

Webbiquity

MARCH 1, 2012

Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal. ”

SEO 100

SEO Tools Best Practices SEM 100

WebMarketCentral

JULY 22, 2008

As Michael Arrington points out on TechCrunch , Google " controls 60% of the search market and perhaps as much as half of all online advertising revenue." On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Sure—but don't count on beating the search giant in court.

Google 20

Google Wikipedia Contingency Planning PPC 20

Webbiquity

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Provides visibility into the sources and quality of traffic to other websites.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Directive Agency

APRIL 19, 2017

As you create your keyword list, it is important to think of all the ways someone might search for your B2B services. They are specific phrases searchers are more likely to use when doing a specified search. Doing so will increase your business’ rank in search engine results. Localized Search Volume.

Keywords 40

Keywords Long Tail Marketing SEO B2B Marketing 40

Directive Agency

JUNE 24, 2019

I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green. So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support. Domain Authority 1.0

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green. So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support. Domain Authority 1.0

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

WebMarketCentral

DECEMBER 29, 2009

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? sites including "kayaks" or "kayaking" will show up on a search for "kayak"). sites including "kayaks" or "kayaking" will show up on a search for "kayak").

SEO 20

SEO Best Practices PageRank Domain 20

seo.co

FEBRUARY 16, 2023

Some brands may wish to use all these strategies in conjunction with each other, complementing all their strengths and weaknesses at once, while others may wish to focus on the one or two most likely to bring them rankings in search engine results pages (SERPs). Active bloggers.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

Internal links will help direct more of your users toward your best pieces, while your inbound link building strategy can boost the page authority and search rankings of those piece (be sure to also check out our guide to link building ). Search optimization. You’ll also want to make sure your posts are optimized for search engines.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Moz

AUGUST 16, 2020

The big eras of search. Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Keywords: Basic information retrieval became adversarial information retrieval as webmasters realized that they could game the system with keyword stuffing, hidden text, and more.

SEO 61

SEO Adsense Long Tail Marketing Marketing AI 61

WebMarketCentral

MARCH 11, 2008

A bedtime story about search engines. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. What's going on here?

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20