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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. Date it from 1985 to 1997.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.”

Google 100