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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. The changes are going to make knowing the speed of a mobile site essential. Reduce load time.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. Beyond that, advertisers can now increase their bid adjustment up to 900%. How Is the Mobile/Tablet Landing Destination?

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective.

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Mobile App Advertising: Staying Affloat in a Sea of Apps

KoMarketing Associates

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

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How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads.

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