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Small Business Owners: Time to up Your Digital Game [Infographic]

Vertical Response

In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! A Small Business Guide to Google AdWords.

Does Google Hate Small Businesses?


So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. How Google Has Made Marketing Harder for Small Businesses. How Google Has Helped Small Businesses.

Trending Sources

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

• Downloads or views: If a video or whitepaper is part of your sales funnel, you may want to track the number of people who download the resource or watch a video. • Traffic from social: Both social landing pages and the number of conversions coming from social media sites.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. by Social Media Today.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Here are a few key resources from KoMarketing as well.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. is a great resource because it allows you to enter your keyword and see top related searches.

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Your corporate website needs to become a trap


I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. Social media is a trap.

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s a way to reward high-value customers in a feature highly visible to the business community.

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Best Random but Interesting Posts, Articles and Resources of 2009


A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms.

Marketing Minds: Vanessa Baker – Owner @ Fast Forward Marketing

Puzzle Marketer

We are a friendly and focused local resource for digital marketing and advertising. There is something so special about walking into a local business, and being greeted with a warm handshake or hug from a client. My small business clients depend on a local healthy economy.

The Top 10 Free Content Analytics Tools


For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. News and Media, Business and Industry). If there are issues, you can even see if resources such as images are being blocked by the bot.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter?

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

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The Top 5 Free Digital Marketing Certifications in 2016


A working knowledge of GA is fundamental to any small business owner, agency devotee, or anyone trying to make sense just what is going on with their website. 2) Google AdWords. Really all elements of digital marketing contribute to inbound marketing and being certified (for free) in one of the most popular platforms used to leverage this strategy is beneficial for those trying to run a small business, get hired out of college, or simply strengthen their resume.

Google+ on its Third Birthday


It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. By focusing on small successes it can help the organizations blogging team avoid burnout and frustration.

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Are You Making the Most of These 6 Critical Campaign Promotion Channels?


Luckily, there are tons of channels out there that are untapped resources for you and your company -- either because you never thought to use them or you never thought to use them in new and innovative ways. Channel #1: Social Media.

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11 Signs Your Business is in Dire Need of Blogging


Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. Successful business blogging is a key to the right kind of exposure.

FAQ 12

inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Best of 2008: Strategy and Branding, Part 2


by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF?

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Should You Use Foursquare for Your Business? Business Blogging. Adwords.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

62 Experts Share Their #1 Actionable SEO Technique


Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels.