Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Focus on Personalizing Omnichannel Marketing: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Long Tail Marketing 28

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Directive Agency

APRIL 22, 2022

Long-tail vs. short-tail keywords. Small businesses don’t have the budget, staff, or expertise to target short-tail (“fat head”) keywords so they usually target long-tail keywords. Short-tail keywords usually have a single word in them, they have a bigger search volume, but they’re harder to rank for.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. View the Webinar Recording. Should you have a single ‘call to action’ or lots of options, like webinars, whitepapers, chat, download offer, etc on a landing page? A number of questions were asked and answered d[link] the session.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Single Grain

AUGUST 28, 2019

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. Power pages can go beyond guides, though.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Optinmonster

NOVEMBER 13, 2019

You’ll need a Google Adwords account to get started. They offer pro training webinars, a comprehensive Q&A database, discounts on Moz seminars, and the world’s largest SEO community. You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics.

Keywords 78

Keywords Paid Content Traffic Research 78

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Adobe Experience Cloud Blog

JANUARY 10, 2018

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Webinars have become so common that there’s a lot of noise around the format.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. Because they have the long term optimization and math experience to do it well. In fact it’s highly similar.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Webinar Metrics Paid Content 55

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. AdWords and analytics are properly linked. The best B2B marketing campaigns have a mix of short and long term returns. Setup AdWords account with MCC.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

Uberflip’s software centralizes the content from all social media, blogs, webinars, ebooks, etc. Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Uberflip’s software centralizes the content from all social media, blogs, webinars, ebooks, etc. Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Albacross

MAY 22, 2019

Nope, not by a long shot. Sign up for our webinar on {insert benefit}. But if you make your opt-in form too long, this will turn your visitors off , and they might just give up halfway through filling in your form. How long is too long? Host A Live Video Or Webinar To Generate Leads. Still too high.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Learn more about webinar marketing in our guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Marketing Automation Services 95

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). He had a webinar a B-to-B webinar that targeted businesses mind you - that had 30,000+ people register, and 10,000 people attend.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

What’s most notable in these results, however, is the difference in performance of multi-word long-tail terms versus shorter head terms: for long-tail terms, being in the top spot in much less important, as click-throughs are higher in the lower spots on page 1.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100