Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Webbiquity

JANUARY 28, 2013

Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Keyword Research Guides and Tools. 7 Tips for Developing a Killer Keyword Strategy by ClickZ.

Keywords 100

Keywords Research SEO Tools 100

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In Then, he hoped to get long-term search engine traffic as a result.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Valasys

JANUARY 23, 2023

Discover Ad Networks and Online Advertising Sites Marketers should concentrate on the three main sponsored advertising channels in Google AdWords. The Search Network utilizes Google’s SERPs to display basic text adverts. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

nDash

JULY 23, 2020

And it can help you prioritize your long list of SEO/content tasks. No matter what you’re selling, conversion-focused SEO competitive analysis is about getting to the heart of search intent at the tail end of a decision-making process. Backlinks play a significant role in SERP rankings. The first step? Backlink Opportunities.

Analysis 52

Analysis SEO Lead Ranking Lead Scoring 52

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. How does it work? Secondly, ensure your landing pages are targeted.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Directive Agency

NOVEMBER 2, 2016

Is AdWords worth it? It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hinge Marketing

DECEMBER 3, 2014

This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.” 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Also, the user may or may not have even scrolled past your result in the SERPs, but it would still be counted as an impression. This month has been a busy one for Google.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

FEBRUARY 7, 2014

These are keyword phrases that you think are important to rank for in the SERPs (search engine results pages), because your target customer is probably performing searches for those terms. Step 3: Check for a mix of short- and long-tail keywords in each bucket. They''re typically just one or two words in length. Think about it.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

ConvertKit

AUGUST 14, 2018

Optimizing our websites with healthy SEO tactics is one of the best things we can do to build long-term success for our business. That’s why we want to stress how important it is to approach SEO from a long-term perspective. They are usually displayed above the organic search results at the top of the search engine results page (SERP).

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Created relatively long page content (compared to most product pages!)

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

seo.co

MAY 16, 2021

Furthermore, the Adwords report listed an 8-word keyword phrase getting nearly 500 impressions per month. The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. How do you get users to click on your link in the SERPs? Effective copy.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Directive Agency

APRIL 22, 2022

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Long-tail vs. short-tail keywords. Short-tail keywords usually have a single word in them, they have a bigger search volume, but they’re harder to rank for.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Single Grain

AUGUST 28, 2019

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. Get A Free Consultation.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. Here's a brief definition in under 100 words: What Is SEO?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. You’ll need a Google Adwords account to get started. SpyFu has features like keyword spy tools, Adwords advisory, PPC competitor monitoring, keyword grouper, and more.

Keywords 78

Keywords Paid Content Traffic Research 78

seo.co

OCTOBER 29, 2021

There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Singular keywords like “shoes” are usually the most competitive.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Convert

NOVEMBER 8, 2022

As long as you have consent, you can collect information such as browsing behavior, content consumption, location, device, and time of day to build an understanding of buyers. Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Unbounce

MARCH 7, 2019

You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. While this benefits the majority of small advertisers just breaking into SEM, it throws a wrench into long-standing PPC strategies and previously well-optimized Google Ads accounts.

PPC 111

PPC Practices SEM Best Practices 111

Directive Agency

APRIL 28, 2017

Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs). By many, SEO is considered the more long-term, cost-effective alternative to PPC. But aiming for the featured snippet across all your niche’s SERPs is probably not realistic.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. New opportunity identification in SERPs. AdWords and analytics are properly linked. The best B2B marketing campaigns have a mix of short and long term returns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

JULY 3, 2023

This strategy often involves the use of pay-per-click (PPC) advertising models, such as Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads). Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Outgrow

DECEMBER 26, 2021

Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

KoMarketing Associates

APRIL 5, 2016

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Long tail searches are usually trumped by autocomplete.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

Outgrow

DECEMBER 26, 2021

Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Directive Agency

MARCH 2, 2018

Research is invaluable because again it saves time in the long-term if we do it well on the front end. We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? You can also use display ads from Google AdWords , using plain text, images, videos, and more. It’s a way to start building a relationship with them and, in the long run, to turn them into fans and advocates of your business. Get more content promotion tools here.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Content Marketing Institute

JANUARY 24, 2018

Page URLs are a mile long. 1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages ( SERPs ). SERP elements (like videos or images) have been around for years, but they appeared intermittently. SEO page titles merely mimic the content headers.

SEO 111

SEO Lead Scoring Lead Ranking Marketing & Strategy 111