B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. Use AdWords (and SEM in general).

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords?

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Another thing you’ll learn is that AdWords can rapidly burn all your cash with nothing to show for it.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Pricing: free (but requires an active Google AdWords account). Also find contact information for domains, successful AdWords ad texts, and negative keywords. 9) Long Tail Platinum.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?

Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

AdWords Sitelinks. Build keyword lists to the long tail. The long tail continues to be important for converting paid traffic in the B2B space. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In many cases long tail exact match terms will generate a much better return or conversion rate.

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Ladder.io

Let’s get your first Google AdWords ( now Google Ads ) campaign launched on the right foot! Want to reach more potential customers using Google AdWords? Before I launched this first campaign, I had Ladder’s director of marketing, walk me through Google AdWords. (It’s

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. What: You no longer can rotate ads evenly long-term. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. The Bad: I’d like to be able to add multiple labels to keywords, as some long tail terms may fall under multiple labels or themes. Google Adwords for Video.

Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. With an advertisement built from scratch, you can’t continue to polish out the imperfections of your AdWords campaign.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

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How to Launch a Google AdWords Campaign the RIGHT Way

Hubspot

But let’s be honest here – Google AdWords can be a little intimidating when you’re just starting out. Let’s assume you’ve already compiled a list of relevant, long-tail keywords that you want to target. (If

How to Tell if You’re Wasting Money on Google Ads

QuanticMind

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s).

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Your keywords suck and are outdated

Biznology

How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We are now switching to a strategy where we start narrower, with more broad match modifier (the + identifier), phrase match, and long-tail keywords, and then expand.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.

Google Adsense rewards super-quick page loads

Biznology

Organic Search Search Marketing AdSense AdWord Chris Abraham Google Royal Wedding Search Search engine optimization WP Super CacheImage via Wikipedia. by Chris Abraham.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. As a mom of two young kids, I am very passionate about providing them with great experiences.

Are You Wasting Money on Google Ads? [eBook]

QuanticMind

You strategically use negative keywords, mine search queries and agonize over long-tail keyword bids. Google Ads / AdWords Google AdsNew eBook Offers Step-by-Step Guide to Help Uncover Opportunities and Boost Returns On Google Ads.

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Better Manage Your Metrics

Navigate the Channel

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market.

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Like with AdWords, Amazon has several different ad types that are suitable for certain marketing goals. Since these ads are keyword-based, you get some targeting features that are also available with AdWords PPC, such as using broad, phrase, or exact match keywords.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs.

SEO Basics + a Checklist for Content Marketers

Marketing Action

Hanley suggests targeting long tail and mid-tail, which are over three words long. Next, review Google AdWords for keyword volume. URL - the URL is usually the title of your page, integrated into a long form permalink. check Google AdWords traffic?

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How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs.

Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Google Adwords. Announcing the 2016 Adwords Industry Benchmarks Report.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Long Tail Search. Start looking for opportunities to integrate long tail phrases you uncover. “Build it and they will come.”

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

So we focus on reaching the long-tail. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.