Looking Back at 300: Top 10 Posts

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts, here are the 10 most popular posts of all time so far.

#10: The 8 Layers of a B2B Web Marketing Plan, October 8, 2008

The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising.

#9: Best of 2007: Articles and Blog Posts on SEO (Part 1), January 28, 2008

Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden, Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead.

#8: Web 2.0 Social Tagging Sites, Part 7: The Best, June 26, 2007

"Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off.

#7: Web 2.0 Social Tagging Sites , Part 4: B2B Traffic Building, May 15, 2007

The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites.

#6: Selecting an Advertising Agency, June 7, 2005

The second post ever written on this blog and the only post common to both this list and the top 10 after first 100 posts.

#5: Best of 2007: Website Design, February 4, 2008

Eleven outstanding articles on blog posts on website design tips, tactics and tools from experts like Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe and Kalena Jordan.

#4: How to Write a Strategic Marketing Plan, December 6, 2007

My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools.

#3: The Social Media Email Signature, September 18, 2008

A look at how traditional email signatures have evolved into their Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Includes notable examples from social media pros like Jon Rognerud, Viewzi evangelist Giovanni Gallucci, and Guy Kawasaki.

#2: Google AdWords Average CTR and Best Practices, September 20, 2007

Various estimates for average click-through rates (CT) from Google AdWords along with 14 best practices to make search engine marketing programs more successful.

#1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR), August 14, 2007

And the most popular post thus far on the WebMarketCentral blog covers...industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs.

That will do it for me this (short) week. Happy Thanksgiving!

*****

technorati tags: top 10 posts, B2B web marketing plan, online direct response tactics, SEO, Lee Odden, Jon Rognerud, Danny Sullivan, Web 2.0, website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data

del.icio.us tags: top 10 posts, B2B web marketing plan, online direct response tactics, SEO, Lee Odden, Jon Rognerud, Danny Sullivan, Web 2.0, website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data

icerocket tags: top 10 posts, B2B web marketing plan, online direct response tactics, SEO, Lee Odden, Jon Rognerud, Danny Sullivan, Web 2.0, website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data

Contact Tom Pick: tomATwebmarketcentralDOTcom

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All Time Greats

Best of 2007: Articles and Blog Posts on SEM

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7 Reasons Every Business Needs to Twitter

This post has been moved to 7 Reasons Every Business Needs to be on Twitter on the Webbiquity blog. ***** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter icerocket tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter Contact Tom Pick: tomATwebmarketcentralDOTcom

Best of 2008: Social Media Optimization, Part 2

This content has been moved to Best of 2008: Social Media Marketing on the Webbiquity blog. ***** technorati tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis del.icio.us tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foertsch Kate Morris TopRank Online Marketing Blog Jessica Cameron-Ruud Duct Tape Marketing John Jantsch CircleUp Traffic Travis icerocket tags: best free tools for monitoring social buzz social media marketing Six Pixels of Separation Mitch Joel Techrigy SM2 Key Web Data Chris Lang Google social bookmarking HubSpot Catie Foe

The 8 Layers of a B2B Web Marketing Plan

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur

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Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

Book Review: Website Optimization

This post has been moved to Book Review: Website Optimization – Speed, Search Engine & Conversion Rate Secrets on the Webbiquity blog. ***** technorati tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool del.icio.us tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool icerocket tags: Andrew B. King, Web Site Opimization LLC, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, book review, Wordtracker, SEO insights, social networking, Marketleap.com link popularity tool Contact Tom Pick: tomATwebmarketcentralDOTcom

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care Mount Pleasant, SC — Marketers are adding their clients to directories. Many of these directories are designed to provide businesses with industry exposure. But marketers across the globe are fouling up or disrupting various directory platforms. By listing businesses in the wrong directory to get local citations. What is a local Citation? A local citation is any online mention of the name, address, and phone number of a local business. Local citations can appear on various platforms, such as search engines, directories, apps, social media, and blogs. Local citations help Internet users discover local businesses and can also impact local search engine rankings. Local citations should be accurate, consistent, and relevant to boost the local presence of a business, according to MOZ. Local citations have become critical to Google rendering accurate search results. Websites with little or no

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