The Content Factor

Trending Sources

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. 3 Pitching including a link to a website that has already talked about your brand. #4 The last thing you want is for links to go unused!

New Way to Promote Your Google Plus Page & Attract More Customers

Fathom

Google has been hard at work trying to find a better use for its Adwords Express Ads application. Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayThe interface has seen many changes in the last year, since it was removed from the Google Places dashboard.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. Bing Offers Up a Free Link Graph by SEOBook.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Link Build Through Partners and Distributors.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! An AdWords Report You Need To Run And Review TODAY!

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4 Ideas to Generate Blog Topics

Writing on the Web

Narrow down blog post ideas with Google AdWords Keyword Planner. He is specialized in link building and other SEO related activities. How are you doing with your 2015 blog goals ?

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How to build a robust content program by iMedia Connection. ” Though the post goes a bit over the top in spots (“link building as a direct SEO tactic is completely dead”—not quite true), Jason’s overall points regarding the SEO value of social media are spot on.

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

With Google Authorship, we were able to build an organization’s brand presence in search results by establishing individual thought leadership in line with applicable search listings. I’ve written about guest blogging as a recommendation for link building many times in the past.

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What Every Marketer Needs to Know About Google +1 for AdWords

Hubspot

Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works. 1’s can impact how your ad is served and how much it costs you According to the AdWords Help Center , the addition of the +1 button to PPC ads does not change the way advertisers are charged or how ads are served.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?

PPC 1

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

These will help to reduce the amount of time you spend gathering data and creating reports so you can spend more time on the work that matters -- building high-performing campaigns. You love data.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. link]. I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. link]. link]. link].

4 Google Chrome Extensions For Digital Marketers

B2B Marketing Insider

These extensions can do anything from speeding up your outreach efforts to checking for broken links. Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

Stop the automated link building schemes. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing.

The Biggest SEO Blunders of All Time

Hubspot

As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords. Overstock.com trades discounts for links, loses $1.05 Another retail company, another link-building scheme. Marketers.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. Do you know if your link works on a mobile device?

The Top 10 Free Content Analytics Tools

Contently

may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly gives you the tools to efficiently share those links and analyze their performances.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website. Link Building Strategy. What is a search engine optimization tactician.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

Search Engine Optimization (SEO) refers to the practice of using on-page optimization, website content, link-building, and social media to make a website rank higher in the Search Engines. It’s plausible to build a PPC campaign and start seeing results within a few days.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Link Building becomes Relationship Building. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Build a trustworthy relationship with prospects before asking for the sale please. Happy New Year!

9 SEO Tactics That Just Don’t Work Anymore

Hubspot

1) Get more links to rank higher. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Building links is still a very important part of ranking factors. 3) Only focus on links and content.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Open Site Explorer is a robust link tracker from MOZ, and it gives me insight on how many links my clients have, and how much authority those links have. A sound SEO strategy includes achieving links from high quality sites. Sometimes when I run paid search ads, I need to build a quick landing page.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. You need to create content that people want to read, link to, and share, but there’s also other factors to consider. 5) Google AdWords.

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KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

8 ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. Optimize Your LinkedIn Profile With These 10 Key Elements – My post outlining ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Check out HubSpot’s Google Places page , for instance, and the way we have highlighted some details, photos and specific links. Google AdWords. The chances are you have probably already tried out Google AdWords.

The Biggest SEO Shakeups of All Time

Hubspot

The “Nofollow” Attribute Cleans Up Link Spam. Whereas linking to a page usually counts as a “vote” for that page, tagging a link with the “nofollow” attribute tells the search engines, “Nah, ignore this one.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Google’s AdWords Keyword Tool is one of the best (free) tools out there for determining which keywords to use, and also doing some competitive keyword analysis. Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. Classes.

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Four Responsive Email Layouts

delicious b2bmarketing

Facebooks Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY] Report: Google To Pay Massive $22.5 Webcasts: White-hat Link Building in the Penguin Era - July 11. Advertisers Receiving Settlement Payments From Google AdWords. Home |. News |.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Links and content have to become device aware and then operating system aware and then application aware. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Google unmasks the anonymous with Google Authorship

Biznology

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. It really wants to audit the Internet and give preference to authentic, honest, claimed, verified and authenticated online properties over robot armies and link farms. ANONYMOUS (Photo credit: Andrewww26).

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

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How to Use Data to Create More Relevant Content

Hubspot

The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. How to Build a Keyword List. Step #3: Steal phrases from Google AdWords. It's time to build that out a little.

What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

Nick Stamoulis, in a great article entitled The SEO Hierarchy of Needs sums up this new approach to search, social and content in this way: Content -> Keyword Research -> On-site Optimization -> Link Building.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links. Building and executing link-building strategies to enhance off-page SEO.