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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. More importantly, the campaign started to generate real business results.

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Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos.

SEM 39

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know


(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). This demonstrates that leads from the search channel have significant purchasing intent.

Seven Common AdWords Mistakes to Avoid


That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service.

Search Engine Marketing (SEM) Best Practices


Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Cool” leads (e.g.,


How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

In fact, they have over 1,000 customers, ranging from small companies to big organizations, But rapid expansion has caused their sales and marketing teams to experience some significant challenges. Lead Overload. Well, their cost per lead (CPL) was averaging around $60.

CPL 36

3 More Tips for Optimizing SEM Campaigns


The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

Best of 2008: SEM Landing Pages


Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. 3 SEM Facts.

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The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

SEM 24

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards.


10 Examples of Facebook Ads That Actually Work (And Why)


Typically, ads are measured based on click-through rates , although advanced ad tracking can also allow you to measure ads by leads or sales. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. Facebook ads.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

Digital Marketing Glossary, Part 1

Marketing Action

I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. sales and marketing) interact. Guilty as charged.


Best Social Media Stats, Facts and Marketing Research of 2010


However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View.

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Best Search Engine Marketing Tips of 2009, Part 1


What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. The goal, as she states it, should be rather on “maximizing lead volume at an acceptable (profitable) cost/lead.&#.

The 5 Top Media for Cold Prospecting


Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. Not all leads are created equal. If your process does not include associating a keyword with each lead put into your system, then you are essentially flying blind.


19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). SEM & SEO & PPC & CTR.

The 8 Layers of a B2B Web Marketing Plan


Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. Since Google is the dominant search engine , it's AdWords search program is the place to start.

Best of 2009 (So Far): Search Engine Marketing


What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Best of 2008 (So Far) - Search Engine Marketing, Part 1


SEO and SEM Shortcuts, Spying and Stats to Dominate Google! by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results.


Best of 2008: Strategy and Branding, Part 2


B2B Marketing Fast Fixes


With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well.

Interview with The Funnelholic

Digital Body Language

In many ways, for that generation, Facebook is more important than Google. No one can argue that brand and thought leadership isn’t vital to corporate sales success, yet it will and always remain difficult to quantify. I think trade shows should come out of the sales budget.

Best of 2008: Social Media Optimization, Part 5


Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?