article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.