5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

direct searchers to landing pages that may be very difficult to optimize organically (e.g., pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. AdWords Guides, Tips & Tactics.

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Trending Sources

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Top 10 Demand Generation Resolutions for 2014

The Point

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. Use the Proper Landing Pages.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.

Are Tech Marketers Over Paid Advertising and SEM?

Captora

Most companies often spend $40 to $50 million a year on Google AdWords. …and the rest (landing page copy, offer selection, etc.) Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads.

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For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

CPL 7

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

CTR 4

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? In your opinion, what makes for good Adwords copy that increases click throughs? The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

They will inevitably cut into the click-through rates of top-ranking pages. AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Actionable Tip: Give new posts or pages a little SEO boost with some paid social. Drive additional traffic and eyes to your page.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. Add the offer to the ad rotation in your Google AdWords campaign.

SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake.

ROI 2

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Healthcare Online Advertising / SEM / Display

How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? Landing Page Testing. One great way to use paid search is for testing and optimizing your landing pages.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

CTR 2

Hero Conference 2014: Key Learnings in Paid Search

Fathom

Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. There needs to be more landing pages and more landing page testing.

Paid Search & The Truven 15 Top Health Systems

Fathom

Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). What kind of landing pages are they using? Landing Page: [link].

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. I Raised My AdWords Bids and Got LESS Traffic!

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. Design landing pages that most effectively convert?

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Hospital Advertising Tips: Increase Patients with Ad Extensions

Fathom

As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital is standing out from an extremely cluttered search engine result pages (SERPs). Healthcare Online Advertising / SEM / Display ad extensions

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PPC for Higher Ed on a Budget:

Fathom

What You Need to Know to Get the Biggest Bang for your SEM Dollars. They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do.

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Use SEM terms for SEO.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing.

Five social media courses make one social media strategy meal

Biznology

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. .

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! An AdWords Report You Need To Run And Review TODAY!

PPC 1

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake.

CTR 1

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes.