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Lessons Learned From Spending $25 Million Dollars On AdWords


AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? Create a beautiful, professional webinar registration page.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. Landing Pages.

The Ultimate Dictionary of Marketing Terms You Should Know


This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). The percentage of people who completed a desired action on a single web page, such as filling out a form.

57 Things You Can Do Right Now to Improve Your Website

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If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. If it is, the rest of the page gives tips as to why.

62 Experts Share Their #1 Actionable SEO Technique


9 Do Topical Analysis for Key Pages. #10 14 Build Hyperlocal Links, and Link from Blog Pages to Internal Pages. #15 18 Optimize for Keywords at Page Level. #19 22 Check & Fix Not Indexed Pages. #23 28 Build Links with Information Pages and Redirect. #29