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How to Generate Leads with Webinars

Modern B2B Marketing

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Creating the Webinar Content.

Lessons Learned From Spending $25 Million Dollars On AdWords


AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? Create a beautiful, professional webinar registration page.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. Landing Pages.

The Ultimate Dictionary of Marketing Terms You Should Know


This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). The percentage of people who completed a desired action on a single web page, such as filling out a form.

4 Ways Paid Search Can Support Inbound Marketing


Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. Paid search can be a useful tool for expanding the reach of landing pages and offers that have shown success via inbound marketing. Test New Landing Pages, Keywords and Variations.