How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Trending Sources

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines.

You can only win search by winning social

Biznology

Your sites were mobile-native well before Mobilegeddon, every single image is not only web-optimized but sports the perfect image ALT tag, and your copy is neither too keyword dense not too light; neither too long nor too long.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. Saving searches of target prospects and using LinkedIn as a CRM.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Keyword : A specific word or phrase chosen by advertisers to trigger and include their ad within search engine results. The advertiser doing contextual advertising also chooses keywords, so that their ad will show up within pages that are returned for that keyword. The highest bidder on a keyword usually gets the top position. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter.

Expand your Offer Strategy to Increase SEM Performance

The Point

However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category. That level of need lends itself to keywords related to pain points, problems, issues, challenges, and opportunities.

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Playing the online reputation shell game

Biznology

Start with the keyword phrase fed into Google, Bing, and Yahoo! Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Are you using updated keywords for your business?

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Keyword : A specific word or phrase chosen by advertisers to trigger and include their ad within search engine results. The advertiser doing contextual advertising also chooses keywords, so that their ad will show up within pages that are returned for that keyword. AdWords

Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. LinkedIn Advertising. The Guide to Cracking the LinkedIn Ads Platform.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth.

Looking in Google’s funhouse mirror

Biznology

What descriptors, what keywords, what phrases? Look online at people in your space — your competitors as well as who you’d like to become – and shamelessly explore their HTML source code and steal their meta keywords and the language they use.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Keyword Discovery.

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What Could Kill Google and Facebook

Webbiquity

Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

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17 Realistic Ways to Get More Website Traffic

Act-On

1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. LinkedIn, Medium, and Business 2 Community all get enormous amounts of traffic.

Leveraging Unique Data For Powerful Content Marketing

bizible

Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions.

Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? B2B companies, consulting firms, lawyers, others will still see better ad returns on more established properties like Google, LinkedIn, and Facebook at the moment.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Linkedin. AdWords.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Leverage LinkedIn Relationships.

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them

bizible

A multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday.

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. Paid Search Advertising digital marketing linkedin twitter

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

It’s Not Just Google AdWords. Half of LinkedIn’s visitors access the site via mobile device. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

The 'Golden Path': What We Learned From All Customers' Web Session Data

bizible

So Social.LinkedIn, Direct means that LinkedIn was the FT channel and direct web visit was the LC channel. We can see LinkedIn Social and Direct web visit is a popular path. We can also see AdWords being a popular FT and LC touch during the same session.

Remarketing Advertising Strategies with Google Analytics

NuSpark

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Keyword Remarketing.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Example 1: LinkedIn Display Network. AdWords. Source: LinkedIn ).

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Yes we can improve keyword rankings. Perform a Keyword audit. We constantly review keywords that prospects use on search engines to find our services. Therefore website content should be updated based on these keyword audits. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Make LinkedIn your personal home page. Happy New Year!

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Advertising on LinkedIn.

How We Reached $15K in MRR from Our B2B Marketing Blog

bizible

We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. For example, we wrote a popular article on the implications for marketers after Microsoft’s acquisition of LinkedIn.

The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Just enter a domain, keyword, or URL in the search bar, and you’ll gain access to a wealth of insights.

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC).

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. 2) Evolve your keyword targeting strategy. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

Unveiling The Pipeline Marketing Technology Stack

bizible

In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn).

Which Social Network Should You Advertise On?

Hubspot

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.