How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. Google+ hasn’t been translating URL shorteners well, so use a link from the source. Site URLs are translated the way they are on Facebook. Image by entertailion via Flickr.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. This test will analyze a URL and report if the page has a mobile-friendly design, according to Google standards.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. AdWords Wrapper.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” Be sure to enter the right URL; you can’t change this once it’s been tracked.
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
The source code of a site can be an absolute wealth of information. Adwords. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts.
Rethink Marketing Automation – for the CASL-Compliant Marketer
JULY 22, 2016
You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. Press release attribution and corporate communications – Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process.
What Can You Do with Marketing Automation: Surprise! Its more than you think.
MARCH 27, 2017
Marketers create profitable relationships with potential customers by delivering the value and information these prospects want at every touchpoint through the buyer’s journey. – Press Release Attribution & Corporate Communication: Create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process. Run AdWords programs targeted at look-alike traffic.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). 32) Offer a free e-book or informational guide for signing up.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 32) Offer a free e-book or informational guide for signing up.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process.
How Can You Use Content to Rank Higher in Search?
MAY 2, 2014
We hope that you can use this information to develop a great content marketing strategy. Then, start to develop hubs of information on your site which answer these questions. URL structure should include the phrase using “-” in between words (not an under_score).
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). HubSpot customers: You also have the option of making your forms more intelligent and personalized by using smart fields and progressive profiling.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. Most of us publish blog posts the same way.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 90) URL.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Have you considered your alt text and page URL’s?
The 10 New Rules for SEO
JUNE 10, 2013
It entails putting content in front of people who overtly and explicitly express a desire, via keywords, for a particular product, service, or piece of information. Develop the searcher profile and persona. Who is looking for the information on your website?
The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Modern B2B Marketing
NOVEMBER 20, 2012
Suddenly everyone was second guessing their link building strategies and looking for new, sustainable ways to clean up their link profile. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). URL structure, meta-tagging, etc.–play
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Michelle Bowles offers five tips for “making the most of your fan page such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. I receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
And we have some data around lots of people search, we all know that - lots of people search not just for random pieces of information, but they are searching for a product or service. Haven't I seen you do x or buy Google AdWords?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media?
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. Social Information. Information (174).
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
62 Experts Share Their #1 Actionable SEO Technique
AUGUST 3, 2016
28 Build Links with Information Pages and Redirect. #29 Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense.