8 Best Practices for Using Google AdWords
MARCH 7, 2016
Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Google Announces Changes to Exact Match. Google Introduces Website Call Conversions.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Post on Google Buzz.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Tip #3: Know your audience. Tip #7: The Layout.
Align AdWords Campaigns With TV & Video
DECEMBER 8, 2015
If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it.
4 Tools and Tactics to Generate More Leads with Baidu PPC
APRIL 13, 2017
Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. BONUS TIP: It’s all right to have ad groups with only one keyword if there are no similar terms with which that keyword can be grouped. PPC Advertising
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. What is Google’s Content Network? Have any tips to add to ours?
Google Message Extensions Means Even More Ways to Track PPC Attribution
NOVEMBER 24, 2016
Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Luckily, there are lots of ways to do this in AdWords -- you just have to know what they are.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? By focusing on keywords that are too general, or broad can result in increased PPC costs.
The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
Modern B2B Marketing
DECEMBER 22, 2016
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today.
5 Key Considerations for Setting Up a Baidu PPC Account
MARCH 13, 2014
Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.
Call Tracking and PPC. Are You Doing it Right?
JANUARY 4, 2017
4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. PPC advertisement tracking can even be used to track offline activity such as phone calls. The post Call Tracking and PPC.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. A 2012 Google study says just that. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. ©
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Tips for Using This Template.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on. AdWords Only Tactic.
Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
SEPTEMBER 22, 2013
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? These are just some of the many things you can do with Google’s automation tools. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. For more advanced users of Google Adwords, Dynamic Keyword Insertion is a great tactic to help ensure the user’s query always shows up in the ad headline.
10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
SEPTEMBER 16, 2013
There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick.