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17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Link to your white paper on your home page.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

Trending Sources

Getting the Most From Your Marketing Assets


Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient.

Content Marketing: Goals, Issues, Strategies


We were about ads and collateral; with the occasional white paper that publications mailed us (remember BRC cards?) Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. It’s the Unique Message That Generates Backlinks.

54 Content Marketing Stats to Guide Your 2018 Strategy


Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. .

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services.

3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.)

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Connect content with web, search and conversion to optimize lead generation.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Best Random but Interesting Posts, Articles and Resources of 2009


There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads.


19 New Featured Sources on the B2B Marketing Zone


B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Adwords.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Look it up on YouTube. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. Haven't I seen you do x or buy Google AdWords? It works for real lead generation.