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Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel.

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. It’s great knowing you are helping to shape the product roadmap.—

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What Are the Benefits of Advertising in Account-Based Marketing?


Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. According to Gartner, on average there are eight to ten stakeholders involved in a technology decision-making process or complex sales cycle.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Doing so will increase your sales and reduce your Adwords expenses. From a marketer’s perspective, they’re a welcome addition to the communications arsenal – helping bring to life complicated and potentially dry content in a highly engaging way. .

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