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Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel.

How to get quality sales leads from marketing campaigns with Leadfeeder


A recent Gartner CMO study highlights that marketing budgets are increasing year on year and this trend is set to continue in 2017, but one of the biggest challenges for marketing, says Simon Grabowski at Entrepreneur, is data collection and software that is often too complicated for marketers to use. Get leads with AdWords (even if they don’t convert!) But how does Leadfeeder fit in and how can it help your salespeople?

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54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Gartner. . .

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. It’s great knowing you are helping to shape the product roadmap.—

What Are the Benefits of Advertising in Account-Based Marketing?


Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. According to Gartner, on average there are eight to ten stakeholders involved in a technology decision-making process or complex sales cycle.