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54 Content Marketing Stats to Guide Your 2018 Strategy


Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Gartner. . .

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What is a Marketing Technology Stack? Definitions, Stats and Examples.


Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Gartner. Gartner. Gartner.

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What's Next for B2B Social Media? FYIndOut Now


In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. It will also require generating scale quickly.