What is a Marketing Technology Stack? Definitions, Stats and Examples.
MARCH 16, 2017
Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Gartner. Gartner. Gartner.
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. Gartner) or seek out suggestions from their closest peers. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. It will also require generating scale quickly.