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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

If you aren’t sure where to start, it might be worth doing a focus group to see what related interests are or to get a good idea of what appeals to your audience based on their online behavior. YouTube ads are available as text, video, and images.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles.

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10 Important Questions To Ask Before Launching a Product

Launch Marketing

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points? your product overview video).

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Add in a few local cities you’d ideally like to serve and the website address of your own business or that of a potential competitor, even if you’re not yet open for business. Ask, listen, repeat.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Right now, here are the 4 most popular platforms for running ads: Google AdWords. But that’s not the type of in-depth research we’re talking about.

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5 Things You Should Know About Google+ Business Pages

Adobe Experience Cloud Blog

This is a great tool for product feedback or a quick online focus group for marketing ideas. Soon it will be possible to link your Business Page to your AdWords campaigns for your site. Think of it as office hours for your business. Only the business can post to the page.

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